Creative operation report in 2021 From Screendragon

The following is the Creative operation report in 2021 From Screendragon recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.

The pandemic has had a profound impact on creative workers, and two-thirds of respondents reported an increase in their workload this year compared with before the pandemic. The report also shows that creative workers spend an average of two days a week on non creative work.

The increase in workload leads to more enterprises implementing creative operational roles. About two-thirds of respondents (67%) said that their company has a special creative operation role. In contrast, 18% said the same in 2018.

Companies measuring the value of creative operations are also increasing. Slightly more than half of the creative people (52%) said they would measure creative operations, an increase from 2020 (46%) and 2019 (34%). A report by inmotionnow also shows that the number of enterprises with robust operation reports has increased.

About three-quarters of respondents (73%) said that their creative team would prepare operational indicator reports. One third report once a month, 14% report at least once a week and one tenth report once a quarter.

The use of project management software by creative personnel has also increased. About 55% of respondents are using this software to manage their creative process, an increase of nearly 20% over last year. Three out of ten (29%) still rely on e-mail to manage their creative process.

In addition to the increased use of project management software, more than half (53%) of respondents have implemented new software tools to help manage creative operations. However, when looking for software tools for creative operation, 6 / 10 creative people (59%) have difficulty finding tools to meet their needs. And this is the biggest challenge they face.

There may be some relief for creative people who feel the pressure of increased workload. More than three-quarters of respondents expect their creative team to increase staff next year.

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