Database strategy and customer acquisition survey From Demand Gen
The following is the Database strategy and customer acquisition survey From Demand Gen recommended by recordtrend.com. And this article belongs to the classification: original, research report, network marketing.
Demand Gen surveyed more than 150 B2B marketing professionals, of which 79% listed the registration form on their own website as one of the most effective ways to obtain potential customers and customer data. One of the most effective ways for respondents to log in to the form or provide data to potential customers is to log in to the form or provide data to potential customers. Interestingly, early studies have shown that B2B website visitors have a more favorable attitude towards closed content than marketers.
Not long ago, field activities were considered one of the most important demand generation strategies. 47% of B2B marketers believe that this is an effective strategy to obtain customer and potential customer data.
Data collection strategy and data collection
It turns out that 45% of respondents plan to implement a formal data collection strategy in the next 12 months or more. Isolated data has long been a challenge to gain insight from data. This prevents 42% of marketers from implementing formal data collection strategies.
In addition to collecting contact data such as names, email addresses, companies and positions, few people seem to collect data that can help them better achieve their database goals. Few marketers collect information about vertical industries, company size and specific needs. Surprisingly, 36% of respondents collected information under data privacy initiatives such as gdpr and CcpA.
Data quality
There are also challenges in maintaining the data quality of the contact database. 71% of respondents believe that outdated data is one of the biggest challenges they face in this field; 64% of respondents did not have the time or resources to implement an effective process.
In order to ensure the accuracy of the data, 56% of the respondents guaranteed the data quality internally. Others turn to first-party or third-party data providers (21%) and data quality management providers to ensure data quality. 33% of respondents used third-party data providers to verify accuracy.
If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.
RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.
