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Digital transformation trend report in 2020 From Adobe&Econsultancy

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The following is the Digital transformation trend report in 2020 From Adobe&Econsultancy recommended by recordtrend.com. And this article belongs to the classification: eConsultancy, research report, network marketing.

“Digital transformation trend report 2020” jointly released by Adobe and economy shows that consumers all over the world and in all aspects of our life increasingly hope that brands can intuitively deliver personalized and emotional digital experiences. The digital revolution and evolving consumer behavior have fueled this trend. The rise of cutting-edge innovative technologies such as data, artificial intelligence, voice technology and augmented reality enables us to design more sensitive, accurate and seamless digital marketing. A surprising finding this year is that consumer behavior is changing rapidly, and every business must adapt to this change.

Executive Summary:

Leading companies are now integrating customer experience into their businesses, and investment in customer experience (Cx) will increase in 2020 as executives are more convinced of the business benefits of this and therefore make it a priority.

· executives see CX optimization as the “greatest opportunity” of the organization in 2020.

· about half (51%) of executives plan to increase CX related technology spending.

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