E-commerce report for the fourth quarter of 2021 From GP Bullhound
The following is the E-commerce report for the fourth quarter of 2021 From GP Bullhound recommended by recordtrend.com. And this article belongs to the classification: Investment & Economy, Electronic Commerce, research report.
GP bullhound released the “e-commerce report for the fourth quarter of 2021” and analyzed the new trend of e-commerce in the fourth quarter:
Customized packaging for superior experience
The boom in e-commerce and on-demand delivery requires smaller brands to promote their products with eye-catching custom packaging to win product differentiation and improve the unpacking experience.
The disintermediation of e-commerce and the emergence of a large number of private brands have driven the demand for customized packaging solutions, which can be designed, ordered and delivered on demand, usually without large inventory.
Some professional on-demand packaging companies are emerging, such as packhelp’s € 40 million round B investment, noissue’s $10 million round a investment, and packlane’s $4 million round a investment, which provide customers with flexible packaging solutions.
In addition to suppliers focusing on packaging, online on-demand printing suppliers are also rising. As part of larger and more diversified service products, for example, gelato received an investment of $240 million, printful received an investment of $130 million, and printify received a round a investment of $45 million.
At the same time, the packaging industry is facing the sustainability challenge that customers are increasingly sensitive to environmental issues.
Require suppliers to adjust their products to meet the expectations of end customers
In the digital priority economy, product unpacking is becoming an experience often shared on social media. Opinion leaders unpack their favorite products in front of fans and followers. Therefore, emerging brands need eye-catching differentiated packaging, and consumers can identify and connect with the brand.
Prosperity and depression of real estate purchase market
European participants have been attracting a lot of money: kodit, which operates in Finland, Spain and Poland, has so far received $132 million in investment; Casavo is very active in Italy and Spain, with a total investment of about 300 million euros.
A series of e-commerce spacs
The fourth quarter ushered in a wave of high-profile IPOs through spac, the most striking of which is: the online ticketing market, video seats, announced the acquisition of sports game application betcha sports; Grab, supported by Softbank, has become the largest company to complete the merger and listing of SPAC in history. It is a platform that provides a series of digital services from transportation to online banking to food distribution.
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