2020 Auto Marketing Report From Nelson
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The following is the 2020 Auto Marketing Report From Nelsonrecommended by recordtrend.com. And this article belongs to the classification: Nielsen, research report, network marketing.
Nielsen released the “2020 auto marketing report.”.
1. Be prepared: build brand awareness
The brand awareness of American automobile manufacturers is healthy, but the perception of automobile brands by Hispanic, African American and Asian American consumers is 10% – 20% lower than that of ordinary people. This provides an opportunity for brands to bridge the gap.
2. Critical moment: Contact consumers at important moments
In the process of buying a car, consumers come into contact with more brands and take them into consideration.
3. Fast track: TV is far ahead in advertising recall
Advertising recall is not the only measure of success, but it is an important part of measuring the success of advertising. There is no better channel than television to promote advertising recall for all multicultural groups.
4. Relationship among young people: Hispanic car buyers pay twice as much attention to online advertising as the former
Hispanic car buyers are young, online and mobile, and they are twice as likely to recall brand ads they saw online than through their channels. They watch a lot of online videos and tend to consider more brands before making a purchase decision.
5. Omni channel Paradise: African American consumers are fanatical media users and pay attention to all channels of advertising
African Americans are more likely to remember ads than others. They pay special attention to radio ads, even those who don’t listen to them very much.
6. The more the better: for Asian Americans, think more
Related to the heavy use of media, Asian Americans, on average, consider fewer car brands than their peers before buying, but if they spend a lot of time online, their consideration will increase. They are also the most likely to respond to print ads.
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