Game category insight Report From Great achievements
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The following is the Game category insight Report From Great achievementsrecommended by recordtrend.com. And this article belongs to the classification: research report, network game.
In recent years, the popularity of mobile games has increased rapidly, attracting many players with different interests and motivations. Similar to other entertainment industries such as music and film, the growth of various player groups has spawned a series of new game categories, from immersive heavy games to relaxed super casual games.
In the 2020 home office new normal, people keep in touch with relatives and friends who can’t meet through games. Of course, this makes interpersonal relationship and value exchange more important. But interestingly, even before the new normal of home office, the “image” of mobile game players has always been changing and becoming more and more diversified. Most importantly, there are more and more game categories and subcategories, and players are willing to try more than ever before.
In order to explore the role of game categories in the mobile game market, Facebook gaming, together with Facebook IQ and gamerefinery, launched this mobile game insight report after six months of comprehensive analysis and elaborate production. Across the four major markets, the report comprehensively describes which types of players are attracted by the four major game categories, what demographic characteristics these players have, etc., and makes a specific analysis on the following four dimensions:
Why do players choose a particular category of games, and how do games in that category satisfy their preferences
The role of community in why players choose to play certain types of games
Which type of liquidation strategy is more suitable for different game categories
How to tailor ads to attract players of all categories
Using gamerefinery’s analysis, the report identifies which features can enhance the performance of the game in these four dimensions, and studies what areas still have room for improvement, so as to provide players with a more satisfactory game experience.
“Great achievement: game category insight report” explores the preferences of role-playing, strategy, puzzle and super casual game players in the United States, the UK, Japan and South Korea, how the functions of these categories of games can achieve what players say they expect, and what they think of the community and advertising.
Game categories help boost Downloads
When looking for new game ideas on social media or app stores, game category is always the primary factor influencing mobile game players to try new games. In the nine markets surveyed, nearly half (49%) of the players said that the game category was an important factor in their decision-making, beyond other considerations such as family and friend recommendations, App Store reviews, and even data requirements.
Game category preferences vary by country / region
Although elimination games and racing games have always been popular in various markets, players in North America and European countries (such as the United States, Canada and the United Kingdom) prefer card games, gambling games and super casual games to players from other regions.
In Japan, more than a third (36%) of mobile gamers say that immersing themselves in another character or world is very attractive. In addition, Japanese mobile game players pay more attention to the aesthetic experience of the game. Among them, 52% of Japanese players said that they preferred beautiful and elegant hand games, while the proportion of American players was 38%. As a result, Japanese players are more likely to play various types of role-playing games, such as puzzle role playing and action / MMO role playing.
In emerging markets such as Brazil and Indonesia, community interaction is the key to whether mobile games can be favored by the majority of players. Nearly two thirds (65%) of Indonesia’s mobile game players said they preferred the multiplayer online mode, while 44% of Brazilian players said the interactive function of mobile game players was more valuable (compared with 22% of Japanese mobile game players). Therefore, games that support social interaction, such as shooting games, strategy games and MoBa, often resonate well in these markets.
Mobile gamers play more than one type of games
In various countries / regions, few mobile game players only play one type of game. In a given month, American, British and Korean players play two different categories of games on average, while Japanese players play three different types of games on average. 2 given that only 24% of mobile game players in the United States and 10% of mobile game players in Japan and South Korea said that their next game must be the same as the game currently playing, mobile game will be very likely to diversify.
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