How does “black swan” bring new opportunities From In depth interpretation of online K12 tutoring

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The following is the How does “black swan” bring new opportunities From In depth interpretation of online K12 tutoringrecommended by recordtrend.com. And this article belongs to the classification: Internet Education, research report.

Among all kinds of training categories in China, K12 coaching is the largest customer base. According to the statistics bulletin of the Ministry of education, there are 190 million students in senior high school, junior high school and primary school in 2018. Moreover, these 190 million students use national standard textbooks to prepare for the standardized secondary and college entrance examination, and the demand is very consistent, which means that for the training institutions at the supply side, it is easy to achieve standardization and large-scale replication.

Not only the base is large, but also the participation rate of K12 guidance is very high because of the strong competitiveness of enrollment ranking. Whether it is the top 5% of the top students, or the backward students, parents have a high willingness to let their children receive counseling.

At the same time, the training cycle of a single student is as long as 12 years, which together create the largest training market in China. According to the family survey of China Institute of education, finance and science and technology of Peking University, it is estimated that the scale of the whole out of school discipline counseling market will be about 340 billion yuan in 2017, and the market scale will be about 410 billion yuan in 2019 with an annual growth rate of 10%.

As the largest training market, K12 coaching is also the golden track to hatch the most unicorns. There are not only giants tal and New Oriental with a market value of $20 billion, but also small giants with a market value of more than $1 billion, such as who to learn from, elite education, Netease Youdao, etc., but also unlisted unicorns such as leader education, ape tutoring and homework help.

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