How to break the circle in the seasoning industry with giants From Add some flavor

The following is the How to break the circle in the seasoning industry with giants From Add some flavor recommended by recordtrend.com. And this article belongs to the classification: Life data, research report.

It seems that well cooked dishes have become the social capital of young people now. They can be exquisite young people living alone who have cooked a delicious snack for themselves, or a big meal cooked at friends and family gatherings. Among them, “oil, salt, soy sauce and vinegar tea” is a necessary auxiliary material, but the cooking time cost is high and the process is long. For the “hand disabled party”, a single seasoning can only be a reagent to promote dark cuisine. The emergence of “compound seasoning”, a “new seasoning”, can not only make people conveniently experience the beauty of food, but also present a rich taste experience. Adding some taste is an insight into the new needs of young people for food and seasoning, and is committed to “adding some taste” to everyone’s life. Precise cut into the blank track

As one of the countries that can eat and love to eat most, China’s Seasoning Market has shown an upward trend in recent ten years. Compound seasoning is bright and still has a lot of room to rise.

The emergence of added taste mainly meets the needs of Chinese cooking, epidemic normality, family main force and catering development. Solve the pain point of fuzzy dosage of traditional seasoning in Chinese cooking, and provide various forms of cooking needs such as mixing, boiling, rinsing and brine; Under the epidemic situation, users’ eating habits have changed, and home cooking has become a new choice for many people. Adding some flavor can not only ensure health and quality, but also bring full and hierarchical taste bud experience; Under the trend of decreasing family size and increasing cooking time cost, the compound seasoning with simplified process, simple operation and convenient for all family members is the best solution to solve family cooking; For businesses, compound seasoning greatly reduces processing time, saves human resources and reduces operating costs.

Add some flavor, cut into the track accurately and develop rapidly. The brand has obtained three rounds of financing only one year after its establishment. The “real chicken soup bowl chicken seasoning” has sold 500000 boxes in two months after its launch, and the “instant boiled hot pot series flavor soup bottom” has ranked first in tmall soup seasoning for three months. During the double 11, the paid in amount of tmall flagship store on the first day exceeded 1.1 million yuan, ranking the top in the hot sales list of soup seasonings and beef sauce, becoming a quasi dark horse of composite seasonings.

Situational positioning product line

Add some flavor, divide the kitchen scene and table scene, and distinguish the products in the form of “to be processed” and “ready to eat”, so as to meet the different tastes and habits of different users. The ready to eat products in the dining table scene are mainly various sauces to meet the needs of lazy people. The products to be processed in the kitchen scene collect various classic food flavors, allowing users to become chefs every minute. Based on the two scenarios, target audiences with different eating habits and continue to develop new tastes and forms.

Online and offline diversified marketing

Add a little taste, focus on the young group, and gradually penetrate the brand awareness from vision, taste to cognition, from online to offline. Add some taste to the online variety show, and quickly improve the popularity by using the popularity of artists; Combine with other FMCG brands to attract consumers from both sides; Carry out “CD-ROM action” to improve the popularity; Professionals voice endorsement for product quality. Offline intuitively display product taste in the most direct tasting form to enhance product perception.

On the online social platform, it cultivates various positions, takes into account graphics and short videos, focuses on food scenes, life and plot implantation, panoramically displays the appearance and interior of the product, creates food scenes, stimulates users’ desire to buy, and realizes extensive grass planting.

In the new consumption era, we have witnessed the outbreak of new categories in various industries, but we find new tracks in traditional categories and grow rapidly, which provides new ideas for the transformation of new brands and traditional brands. Find new pain points of consumption, master the changes of users’ consumption psychology, and create “new” in “old”. Adding a little taste not only adds a little taste to the user’s life, but also may add new ideas to the traditional seasoning industry.

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