2021 insight into young people’s action to protect biodiversity From Bottledream & L’Oreal

The following is the 2021 insight into young people’s action to protect biodiversity From Bottledream & L’Oreal recommended by recordtrend.com. And this article belongs to the classification: User Research, research report.

If you carefully study the problems of the above young people, you will find the “sense of distance” behind these curiosity.

“Biodiversity” seems to be far away from young people: many people instinctively feel that it is only an ecological term in textbooks, a concept of “having heard but not quite understanding”.

However, through research, we find that the lives of young people are actually very close to “biodiversity” – in the daily lives of many young people, their rich connection with biodiversity has begun to be established.

We have gained many valuable insights from them:

What is biodiversity?

According to the definition of the Convention on biological diversity, biodiversity refers to “variability in living organisms from all sources (including terrestrial, marine and other aquatic ecosystems and their ecological complexes), as well as intra species, inter species and ecosystem diversity”

Young people are not familiar with the specific concept of “biodiversity”, but the relationship between daily life and biodiversity can often be found in the six life scenarios of urban environment, leisure, entertainment and travel, public health, museum hobbies, daily consumption and content consumption of nature department.

Surprisingly, more than half of young people said that in the “urban environment”, they can most perceive the connection with species and ecology. Under the epidemic, many people have reduced their plans for long-distance travel and turned their eyes to the nature around them.

When will the flowers bloom downstairs, how many different sounds are there in the early morning, and what are the names of the plants in the park… Young people begin to discover, understand and feel other symbiotic species here in the urban space where they live, so as to establish a deeper connection with nature.

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