India online advertising report 2022 From Dentsu

The following is the India online advertising report 2022 From Dentsu recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.

Dentsu released “India online advertising report 2022”. Today’s enterprises are witnessing a large-scale digital transformation, which paves the way for media convergence. The Transformation Driven by the pandemic is also driving the development of India’s advertising industry. The industry is currently INR 707.15 billion, an increase of 18.6% over 2020. It is expected to reach INR 931.19 billion by the end of 2023, with a CAGR of 14.75%. The market size of India’s online advertising industry increased from INR 157.82 billion in 2020 to INR 213.53 billion in 2021, with an increase rate of 35.3%. Digital media is expected to grow at a CAGR of 29.5% to reach INR 358.09 billion by 2023.

In 2021, television accounted for the largest share of media expenditure (42%, INR 292.79 billion), followed by Internet (30%, INR 213.53 billion) and printing (24%, INR 165.99 billion). At present, FMCG has the highest contribution to India’s advertising industry, with 34% (INR 237.36 billion), followed by e-commerce (14%, INR 96.19 billion) and automobile (7%, INR 47.45 billion). The largest contributors to the online media industry are fast moving consumer goods (42%, INR 89.28 billion), e-commerce (17%, INR 36.07 billion), consumer durables (6%, INR 13.68 billion) and medicine (5%, INR 11.24 billion).

In 2020, the new coronavirus epidemic promoted the growth of online advertising expenditure in India at an unprecedented rate. Social media accounted for the largest share of online advertising spending (29%, INR 62.18 billion), followed by online video (28%, INR 59.07 billion) and paid search (23%, INR 50.39 billion).

FMCG, education, media and entertainment vertical industries have the largest share of online video advertising budget, while pharmaceutical and e-commerce spend the most on paid search. The rapid growth of mobile device usage and the improvement of Internet infrastructure have driven the share of mobile digital media expenditure to reach 75% (INR 160.15 billion). Most online advertising spending on mobile devices goes to social media (30%) and online video (30%).

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