Mobile customers are imperative From report
The following is the Mobile customers are imperative From report recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
Airship released a new report “mobile customers are imperative”, which analyzes the reasons why consumers choose to receive notifications.
A survey of more than 9000 consumers in seven countries found that the most common reason for some people who choose to receive brand notifications is to get discounts or membership points immediately (35%), followed by shipping / delivery or pick-up reminders (25%), order confirmation and receipt (25%), or benefits such as early participation in promotions and exclusive products (21%).
In fact, consumers in 6 of the 7 countries / regions surveyed chose to participate in brand communication mainly to obtain immediate rewards.
On the other hand, although consumers are interested in personalized brand experience, personalization is not the driving factor for consumers to choose to receive notifications. In fact, personalized offers based on browsing behavior or past purchases (14%) and special offers triggered by location (13%) ranked last in the list of reasons for receiving brand notifications.
Why opt out of notifications?
An earlier YouGov survey found that 47% of consumers said they received too many notifications. Although many said they would simply adjust the notification settings if this happened, the airship survey showed that 51% of consumers would opt out.
Although personalization is not the primary reason for exiting the notice, the lack of personalization may affect whether consumers will cancel the notice. Two fifths of respondents and 27% of U.S. consumers said they would no longer receive notifications if they thought they had nothing to do with their needs or were not personalized.
Improve notification retention
Brands can improve people’s perception of brand notifications in a variety of ways. The purpose of notification is particularly welcomed by consumers in the United States (46%). In addition, the desire to have a voice in the brand notice is common in all generations.
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