Numbers don’t lie From Muck rack Report
The following is the Numbers don’t lie From Muck rack Report recommended by recordtrend.com. And this article belongs to the classification: E-mail, research report, network marketing.
Muck rack released a new report “numbers don’t lie”, analyzing 5.2 million referrals, hoping to know the prime time of releasing referrals.
As muck rack’s “state of journalism in 2021” survey found, 57% of journalists said Monday was the best day for them to receive referrals. The promotion starts on Monday and faces less competition.
Another option: some notifications that are usually sent on Monday can be scheduled to be released later on Sunday afternoon. Judging from the data, many journalists’ inboxes seem to start earlier, and this window is not invariable.
If feasible, and other adverse factors are limited, please try to arrange some large-scale public relations activities in the season with less fierce competition in the industry to stand out, especially in late spring, late summer or early autumn, rather than in those high flow winter months.
Plus the previous survey results: statistically speaking, Sunday in September is the best time to increase participation.
The opening rate is related to CTR
Data show that customized one-time advertising can actually more effectively promote journalists to participate in advertising.
If you send referrals to 100 recipients, statistically speaking, the opening rate will be 1 / 3 lower than that of sending referrals to one person, and the CTR will be half. Maybe it will help your budget and advertising. Or maybe we’ve eliminated the excuse that advertisers don’t have personalized email.
If you show this data to bosses or customers with a strong marketing background, their pupils may enlarge due to relatively high opening rate and click through rate. You need to remind them that in traditional e-mail marketing, people can unsubscribe. But in media relations, journalists attacked by spam will be angry and block you, and sometimes even attack you on twitter.
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