On the change and trend of consumption from the perspective of residents’ time use From Meituan Research Institute

The following is the On the change and trend of consumption from the perspective of residents’ time use From Meituan Research Institute recommended by recordtrend.com. And this article belongs to the classification: Consumer research, research report.

Since the 20th century, the overall change of time use structure of Americans has been relatively slow, but the time use of people of different genders and ages has changed significantly. The overall quality of human time use has greatly improved. People are pricing their leisure time higher and higher. Horizontal comparison shows that Chinese residents have longer working hours and less leisure time, and the number of legal leave days, especially the number of legal paid leave days, is far less than that of major developed economies. In recent years, the online time of Chinese residents, especially young people, has increased rapidly, and the growth trend of personal online time will continue in the future.

Time, like income, is a necessary condition for people to consume. With the continuous growth of residents’ income, the lack of leisure time will restrict the expansion of China’s consumer market in the future. Time cost has increasingly become an important factor affecting residents’ micro consumption decision-making. From the perspective of the inertial trend of residents’ time use structure change, various “time-saving” consumption formats will continue to flourish, and there is great growth potential in the fields of online and offline integration of service consumption and experience consumption, various female oriented consumption markets, elderly leisure consumption and so on.

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