Parents of mobile travel report in 2021 From Tapjoy.

The following is the Parents of mobile travel report in 2021 From Tapjoy. recommended by recordtrend.com. And this article belongs to the classification: research report, Network entertainment.

Over the years, tapjoy’s demographic report has been used to reveal the insights of industry-leading mobile game players, how they interact with advertising, how they shop, etc. By investigating mobile game players, we can understand their new perspectives on daily life, including mobile phone habits, advertising preferences, shopping behavior, etc.

Family dynamics have changed.

Only 55% of the parents surveyed were married and 77% were professionals or freelancers. Since both parents have to work, housework and childcare are more evenly distributed.

Parents are crazy mobile game players.

In fact, 90% of parents use mobile phones as game platforms. In contrast, 31% of parents used game consoles or handheld devices, and 23% of respondents played computer games. 64% of parents said they “often” play mobile games, more than any other group. 70% of parents said they play mobile games every day. About 53% of the respondents have 3-6 mobile games on their mobile phones, and nearly 1 / 5 of their parents have 10 or more game applications.

Game time is cool time.

72% of parents said mobile games made them feel relaxed. This makes sense. Most parents say that mobile games are their favorite mobile activity, better than social media and information / communication.

Like others, parents are looking for a good trading opportunity and hope to get value for money in return.

However, they also value convenience. 73% of parents like the convenience of shopping on mobile phones. Because of this, during the 2020 COVID-19 pandemic, food and package meals were popular.

Parents especially like the rewarding advertising model.

Value exchange is more attractive, and 40% of parents read reward advertisements every day.

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