Personalized report 2020 From Adobe
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The following is the Personalized report 2020 From Adobe recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
Adobe released “personalized report 2020”. In terms of digital experience, although 83% of enterprises think that personalization makes them different from their competitors, only 60% think that they have a wide range of personalized capabilities.
Personalization brings about different improvements
Loyalty was the most frequently mentioned improvement, and marketers (53%) reported that it was the result of widespread personalization. 49% of the respondents got income improvement due to personalization, and customer retention rate (43%) and marketing expenditure efficiency (38%) further improved.
Personalization has little effect on the cost (27%), conversion rate (25%) and profit margin (24%) of customer acquisition. However, only one in 10 respondents did not benefit from personalization at all. 9% of respondents said the return on investment was 20 times or more.
Not all businesses have extensive personalization
66% of respondents think their digital maturity is advanced; 62% of respondents think their personalization is “stable”; 34% of respondents think that their enterprise performance is better than other enterprises in the same industry.
Websites are most likely to have been personalized in enterprises with extensive personalization (86%) and those without (61%). The proportion of email personalization in these two groups was 66% and 57% respectively.
62% of companies personalize through mobile applications; only 15% of those that don’t have extensive personalization do so.
33% of companies spend more than half of their digital marketing budget on personalization.
What is personalization like now?
From the perspective of the three main objectives, the attention of customer acquisition (32%), participation (33%) and customer retention (35%) are roughly equal.
In addition, respondents also emphasized the help of personalization to various use cases. The most cited use cases were product recommendation (46%), predictive customer service (46%) and email body personalization (36%).
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