Q2 Amazon advertising index report in 2020 From Tinted

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The following is the Q2 Amazon advertising index report in 2020 From Tinted recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.

Tinuti released “Amazon advertising indicators report for the second quarter of 2020”. With the help of new customization features, Amazon advertising console’s U.S. sponsored brand spending in the second quarter increased by 60% year-on-year. Although advertising forms are not as popular as sponsored products, there was a significant increase in the second quarter after several consecutive quarters of growth.

The report, based on anonymous performance data from Amazon’s U.S. project managed by tinutiti, highlights the growing share of sponsored brands in terms of spending, presence and click through. Although sponsored products were the main form of advertising in the second quarter, accounting for 81% of the display volume, 86% of the hits and 88% of the expenditure, the sponsored brands followed closely, accounting for 15% of the display volume, 13% of the hits and 11% of the expenditure.

In the second quarter, 87% of brand spending attributed to sponsors was at the top of search locations. Although these show positions account for only one tenth of the number of sponsored brand presentations, about 79% of the hits and 85% of the sponsored brand conversion come from search rankings. The conversion data suggests that buyers are more likely to buy from the results at the top of the first page, something tinuti had noticed before. According to compete, the discovery can even be traced back to 2014.

Sponsorship brands have grown in several key indicators. For the third consecutive quarter, this form of spending grew strongly, with 60% in the second quarter, 79% in sales and 84% in hits. Although the cost per click fell by 13%, there was a similar decline (14%) in sponsor products in the second quarter.

Of the sponsored brand sales attributed to exactly matched keywords, 64% are considered new brands by Amazon. This percentage was slightly higher in extensive matching (68%) and phrase matching (68%).

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