Q4 network service report in 2021 From GP Bullhound
The following is the Q4 network service report in 2021 From GP Bullhound recommended by recordtrend.com. And this article belongs to the classification: artificial intelligence, Medical health, research report.
GP bullhound released the “fourth quarter 2021 network service report” and analyzed the new trend of network service investment in the fourth quarter:
Continuous integration of healthcare marketing services
Healthcare marketing spending is expected to reach $50 billion in 2021, as pharmaceutical and medical companies aim to provide products and services to their end markets. Global health care expenditure in 2020 was US $830 million, an increase of 5.8% in 2021 to US $880 million
A key market driver for the growth of the global healthcare advertising market is the direct consumer oriented advertising of drugs and medical services. Therefore, online display advertising, brand websites and social media spending are still the preferred strategies.
Since 2018, the overall health care marketing expenditure has been growing steadily, with a CAGR of 3.8%.
In the United States, the world’s largest healthcare market, digital advertising spending almost doubled, from $5.9 billion in 2017 to $11.2 billion in 2021, an increase of 18% in 2021 alone. Covid-19 accelerated this momentum.
Strong demand of game audience
Driven by COVID-19, the game has become a lucrative channel. In 2021, 3 billion active gamers worldwide spent nearly £ 130 billion on games. This figure is expected to grow to nearly £ 150 billion by 2023.
In October, a survey of in-game advertising platform admix found that although 93% of advertisers have seen an increase in video game advertising spending in the past 12 months, the channel is still widely underestimated.
Game audiences bring unique challenges and opportunities to advertisers – they are difficult to reach, but have high value and high participation.
Diffusion of service products in artificial intelligence ecosystem
By 2030, AI will contribute US $1.57 billion to the global economy. The rapidly growing service industry contributes to the whole process of AI adoption. As industrial enterprises seek to acquire profound professional knowledge and talents, strategic M & A continues.
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