Report of chief marketing officer in 2022 From Deloitte Consulting
The following is the Report of chief marketing officer in 2022 From Deloitte Consulting recommended by recordtrend.com. And this article belongs to the classification: Deloitte Consulting , research report, network marketing.
Deloitte released the “report of chief marketing officer in 2022”. One third of senior marketers reported that their company has clear objectives to deal with the impact of climate change, and fewer respondents (24%) believe that reducing climate change is part of their marketing responsibilities.
52% of respondents said that the most likely change the company is to improve its products and / or services. However, this is a slight decrease compared with last year’s survey results (55%) and a larger decrease compared with two years ago (73%).
Similarly, compared with the past few years, fewer respondents said that their company may change its partners to reduce the negative ecological impact of its marketing related activities (30.9%), lower than the survey results in 2021 (35.4%) and 2020 (56.5%).
What action is the company taking?
The survey showed that more than one-third of the companies surveyed did not take any single action.
32.6% of respondents said that the most common is to reduce the impact of products / services on the climate. Fewer respondents (31.1%) reported that their companies were increasing the level of reuse, resale or recycling.
As for more direct marketing related actions, less than one in five companies adopt climate related goals in marketing (15.7%), reduce the impact of marketing communication on climate (12.7%) or reduce the impact of digital marketing on climate (5.6%).
47.4% of companies are at least willing to make short-term financial sacrifices to achieve climate change goals.
Few people believe that change will affect the customer experience
Less than a quarter of companies believe that making changes to reduce the impact of their products / services on the climate will greatly affect the customer experience of their products and services. At the same time, more than 4 / 10 respondents believe that it is difficult to convey ideas related to the climate impact of their business to customers and partners.
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