Report on global snack situation in 2019 From MONDELEZ INTERNATIONAL
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The following is the Report on global snack situation in 2019 From MONDELEZ INTERNATIONAL recommended by recordtrend.com. And this article belongs to the classification: original, Consumer research, research report.
Mondelez International’s global snack insight combined with Harris poll’s new consumer research revealed $1.2 trillion of opportunities and examined the evolving role of snacks in the food industry in the future.
With the continuous growth of the global snack market, people use these personal daily satisfaction points as a common basis for sharing experience, connection and identity. The report explores the nature, way of thinking and habits of snacks. It not only fuels our bodies, but also satisfies our personality, cultural identity and happiness.
The main research results include: 1
As people’s interest grows, snacks are popular all over the world
Nowadays, the average adult eats more snacks than meals a day, and young consumers and consumers in developing markets are particularly inclined to replace meals with snacks. Most global adults say they prefer a lot of snacks to a few big meals (59%). 72% of respondents from developing countries and 70% of millennials said so.
Snacks connect us with culture and community
Snacks are a key way for people around the world to communicate with cultures and share a sense of identity with communities and families. More than 7 / 10 of adults (71%) said that eating snacks was a way to remind them of home, more than 8 / 10 of parents used snack time as a small way to connect with their children (82%), and 3 / 4 of consumers (76%) wanted to pass on the cultural snack ceremony to their children.
Snacks keep the body, mind and soul high quality
Two thirds of the world’s adults (68%) believe that snacks help “improve their quality of life”, including 76% of respondents in developing countries. Most people also said that snacks were just as important to their mental health (71%) and emotional health (70%) as to their physical health. Most global adults acknowledge the need for balance, saying they are “happy to choose healthy and reassuring snacks when needed” (80%). Two thirds of consumers often pay attention to proportion control when choosing snacks (65%), and 83% of respondents agree that balanced diet can include some indulgence.
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