TV drive business results report From The Global TV Group
The following is the TV drive business results report From The Global TV Group recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
The global TV Group has released a new report, “TV drives business results”. According to the survey, the functions of TV include:
The strongest contribution to sales. The driving force of TV on total sales is three times that of other media, and TV advertising drives 65% of sales.
Maximum contribution to long-term and short-term return on investment. The one-year investment return of TV advertising is $14.34 per dollar, and the investment return of all media in the same period is $11.79, In the second place is short video ($13.52), display advertising ($12.71) in the third place, and the return on investment of other advertising types is lower than the average level. The return on investment in the four-year period also shows a similar trend. For every $1 spent on TV advertising, the return is $23.40, ranking first; short video ranks second ($20.21); followed by display advertising (US $15.20) and other forms.
Other media have the strongest halo effect. TV has a significant halo effect on other media, especially digital media: TV increases the ROI of digital by 19%.
In addition, TV is also the best choice for brand recovery in the period of crisis. Even in terms of short-term investment return and sales impact, TV has the best performance.
In addition, TV also has excellent performance in other aspects of brand marketing:
Due to the level of attention, the quality of contacting consumers is the highest;
It has the greatest impact on awareness, consideration and purchase intention;
Reach the largest audience and benefit driven;
The ideal balance between brand, short-term sales and long-term business results;
Obtain the highest profit with the highest efficiency and the lowest risk;
The best guarantee for the growth of market share;
Provide measurable results of all life stages of the brand;
Help website traffic increase immediately, especially for direct consumer oriented brands.
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