Semi annual report of small household appliances From Ovi cloud

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The following is the Semi annual report of small household appliances From Ovi cloud recommended by recordtrend.com. And this article belongs to the classification: research report, Industry information.

The outbreak of the novel coronavirus pneumonia in January 23, 2020 has brought heavy blow to all walks of life in China. From the past “bitter sea” to the “Dead Sea”, the whole household appliance industry has been in a serious position. However, with the high-intensity control of the epidemic situation in China and the continuous adoption of effective epidemic prevention measures, at present, the epidemic situation of Xinguan has been greatly eased, the economy has continued to recover, the resumption of work and production of enterprises has made solid progress, consumer panic has been weakened, and consumer confidence has risen sharply.

According to AVC’s Omni channel promotion data, there are 11 categories of small household appliances (rice cooker, induction cooker, electric pressure cooker, soybean milk machine, wall breaking machine, blender, juicer, electric kettle, health pot, frying machine and electric steamer), with total retail sales of 27.82 billion yuan, 12.5% and 130.16 million units, 6.5% respectively.

Under the epidemic situation, the performance of small household appliances industry in the first half of 2020 is better than that of other major electric products, showing the following major trends as a whole:

Trend 1: with the recovery of the epidemic situation, the market of Chinese traditional small household appliances is still not improving, the industry development is facing bottlenecks, and the market growth is slightly sluggish.

Trend 2: Western style small household appliances, such as baking, nutrition and health, which show the quality of life, continued to strengthen during the epidemic period, the epidemic situation recovered, and the high growth trend gradually fell back, but it was still higher than that of last year.

Trend 3: the “depression” of the water system for health preservation and boiling continued throughout Q1. With the normalization of the epidemic situation, the recovery signs of the health pot are obvious, and the trend of replacing the kettle is obvious.

Trend 4: “one person eating” triggers the change of family structure and leads to the shift of consumer groups, and the share of small volume products of “one person eating” increases significantly.

Trend 5: IP co branding has become a new direction for small household appliances segmentation, the campaign of multi brand rejuvenation has started, and IP co branded products have penetrated into many categories of household appliances industry.

Trend 6: the epidemic situation has given birth to the popular small single products in 2020, the sales channels of small household appliances are “fragmented”, the use scenarios are diversified, and the products are constantly subdivided. Portable disinfection appliances are the mainstream direction around the epidemic.

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