The impact of the 14th five year plan on retail industry From kpmg

The following is the The impact of the 14th five year plan on retail industry From kpmg recommended by recordtrend.com. And this article belongs to the classification: kpmg , research report.

In the post epidemic era, China’s consumer market shows a trend of continuous recovery. The proposal of the fourteenth five year plan clearly proposes to “promote consumption in an all-round way”, and makes specific arrangements on how to achieve this goal. It is expected that the consumption and retail market will develop rapidly during the fourteenth Five Year Plan period and become the cornerstone of China’s economic development.

With the further development of science and technology, Chinese consumption has formed distinctive characteristics, different from the global trend, new crowd, new brand, new scene and new operation show us a new consumption scene, and the consumer cognition, demand and decision-making link have also undergone profound changes. Enterprises need to promote consumer operation to a strategic height, continuously optimize the interaction and marketing effect with consumers through data intelligence, and run through the management path of positive cycle iteration, so as to lay a solid value core for enterprises that can drive sustainable growth in the future.

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