The third quarter of 2020 top 100 go to sea brand social platform performance white paper From Brando and a glimpse

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The following is the The third quarter of 2020 top 100 go to sea brand social platform performance white paper From Brando and a glimpse recommended by recordtrend.com. And this article belongs to the classification: research report.

The 2020q3 list of overseas social power of Chinese brands was released today. Tiktok, which has been ranked first for three consecutive quarters, declined for the first time and retired to second place. Oppo mobile phone rose to the first place and Xiaomi mobile phone ranked third.

The brands on the list cover consumer electronics, e-commerce, Internet, industrial manufacturing, consumer goods, tourism services and other industries and categories. There are four new brands on the list in this quarter, including Beijing tourism, Shaanxi tourism, mpow and Yingli photovoltaic.

After India banned Chinese app in August, what is the follow-up impact on the social platform account performance of such Internet companies? What are the common characteristics of the two tweets with the best performance in the third quarter of 2020? Why did didi improve its ranking on overseas social platforms? Why can’t the global tourism ban be lifted in a short time, but the ranking of tourism service brands show an upward trend? Onesight cooperates with morketing Research Institute to prepare the white paper on the expressiveness of brandos top 100 overseas brand social platform (hereinafter referred to as the white paper) in Q3 2020, which reveals the answers to the above questions.

By scoring the massive data of over 3000 overseas brands, the list provides an objective indicator of global reference for the globalization process of China’s brand. It is the first list of data ranking of China’s mainland brands’ performance on overseas social media platforms.

The white paper visually shows the brand ranking changes in the brandos top 100 list of 2020q1, Q2 and Q3 in the form of charts. According to the data of onesight 5.0 platform, this paper makes a horizontal analysis of the performance of overseas social platforms in various industries, and draws a broken line chart of brand scores in various industries in 2020q3 and 2020q2, and compares the scoring trends in various industries; At the same time, select the typical brands of various industries, and analyze the specific operation situation from the perspectives of interactive data, post type, post content and so on.

Through the longitudinal analysis of the overall proportion of brands of various industries in brandos top 100 and brandos top 20, the white paper intuitively shows the different expressive power of various industries in brandos list from another perspective; In addition, different overseas social platforms are classified to compare the score distribution of brandos Top100 brands on overseas social platforms, reflecting the importance of brandos Top100 brands on different overseas social platforms, and the performance differences of brands on different overseas social platforms.

The report combs the product and policy updates of 2020q3 overseas social platform. These new changes show that in addition to continuously optimizing the user experience, overseas social platforms will still focus on the supervision of advertisers’ advertising content in the future. On this basis, combined with onesight 5.0 data and the performance of each brand’s social platform, the report puts forward suggestions on the operation strategy of eight overseas social platforms of brands.

The white paper points out that with the development of Internet technology, the traditional offline business model and service scenarios are gradually transferred to the online; at the same time, due to the fragmentation of information, users become more inclined to obtain the information they need on the social platform, so the importance of social platform promotion is gradually highlighted. Especially for enterprises willing to “go out to sea”, overseas social platforms become not only a tool for publishing marketing content, but also a channel for understanding the trends of overseas industries and connecting overseas markets. Compared with the traditional mode of advertising, overseas social media operation can bring brand communication and platform fans accumulation to enterprises, form a unique fan community belonging to the brand, and help to build a private domain traffic pool. Through overseas social media, overseas enterprises can get market feedback in time and adjust their overseas launch strategies at any time.

The list and white paper of overseas social power of Chinese brands were published in 2019. The ranking of the list is updated quarterly and released regularly, which provides an important reference for evaluating the social performance of Chinese overseas brands.

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