It is estimated that the growth of e-commerce sales in the “holiday season” in the United States in 2021 is expected to hit a new low in the past six years From Adobe Analytics

The following is the It is estimated that the growth of e-commerce sales in the “holiday season” in the United States in 2021 is expected to hit a new low in the past six years From Adobe Analytics recommended by recordtrend.com. And this article belongs to the classification: Electronic Commerce.

It is reported that adobe analytics, a market research company, said today that the growth of e-commerce sales in the “holiday season” in the United States this year is expected to hit the lowest level in six years. The “holiday season” in the United States refers to the fourth quarter of each year, and the “Black Friday” after Thanksgiving (the last Thursday in November) usually marks the official beginning of the Christmas shopping season.

Adobe analytics predicted today that due to the popularity of online shopping and the desire of some consumers to return to physical stores, the e-commerce sales in the “holiday season” in the United States this year are not optimistic. At the same time, the discount of goods will also shrink.

Adobe analytics predicts that from November to December this year, online sales in the United States are expected to reach $207 billion, a year-on-year increase of 10%, at least the lowest increase since 2015. In contrast, the increase was 33% last year.

For e-commerce, the global supply chain bottleneck has also created new challenges, especially for those popular products. For consumers, if there is a risk of “not receiving online shopping goods in time”, they may go into physical stores this year to ensure that they get their Christmas gifts in time.

In addition, the limited product supply may also lead retailers to reduce their incentives. Adobe analytics data show that the online price of goods has risen for 16 consecutive months. During the Christmas shopping season this year, the commodity discount is expected to be between 5% and 25%, while the historical average is 10% to 30%.

More reading: Adobe Analytics: it is estimated that the online sales of “network Monday” in the United States may reach a record high of US $9.4 billion in 2019. Adobe Analytics: the online transaction volume of black five in 2019 will reach US $7.4 billion, with a year-on-year increase of 19.6% Adobe Analytics: the cost of visiting retail websites by American smartphone users will increase by 27% Adobe Analytics: the online consumption of Thanksgiving in the United States in 2019 will reach US $4.2 billion, with a year-on-year increase of 19.6% Growth of 14.5% Adobe Analytics: in 2018, the sales of black five online shopping in the United States exceeded US $6.2 billion, with a year-on-year increase of 23.6% Adobe Analytics: European gdpr survey Nielsen: list of the most popular games in the 2018 holiday season Adobe: it is predicted that the online shopping transaction volume in the 2013 US shopping season will reach US $2.27 billion a day Adobe Analytics: the online sales of Thanksgiving in the United States will reach US $5.1 billion in 2020, with a year-on-year increase of 21.5% ADO Be Analytics: online consumption in the US holiday season in 2020 reached US $188.2 billion, with a year-on-year increase of 32.2%. Analysys: 2018 annual comprehensive analysis of China’s fresh e-commerce industry (with download) Emarketer: in 2019, more than 115 million people in the United States will shop on smartphones. Sally: 2019 Consumer Research Report Adobe: it is estimated that the U.S. e-commerce expenditure on Thanksgiving in 2018 will reach $3.5 billion. Adobe: the network sales on Black Friday in 2017 will reach $5.03 billion

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