Disney advertising and Amazon cloud announced to join unified ID 2.0
The following is the Disney advertising and Amazon cloud announced to join unified ID 2.0 recommended by recordtrend.com. And this article belongs to the classification: network marketing, Industry information.
The two milestone cooperation marks the strong momentum of unified ID 2.0 in the global development
The trade desk (NASDAQ: TTD), the world’s leading advertising technology company, recently announced that Disney advertising and Amazon Web services (AWS) have joined unified ID 2.0.
The unified ID 2.0 developed by the trade desk is a non proprietary open standard that can be used by all members of the entire advertising ecosystem. Unified ID 2.0 helps advertisers, agents, advertising technology companies and publishers to continuously provide personalized relevant advertisements without using third-party cookies. In addition, unified ID 2.0 also provides a transparent mechanism for personal information authorized and agreed by consumers.
Disney advertising promotes job interoperability through unified ID 2.0
The agreement between Disney advertising and the trade desk realizes the integration of Disney’s own audience graph and unified ID 2.0 in a secure environment, which is the first time in the industry. This will greatly enhance the experience of advertisers in using Disney’s high-quality media resources: data cooperation based entirely on security, and automation through Disney’s clean room technology.
Rita ferro, President of Disney media and entertainment distribution advertising business, said, “Disney advertising has a proven and bold vision from the beginning. We are happy to continue to fulfill our commitment to provide customers with higher automation and addressability by expanding our cooperation with the trade desk Ability. After years of investment in data and technology strategies, our innovative solutions for advertisers can attract their audiences with higher accuracy and accuracy on the premise of protecting users’ privacy. This ability to stay ahead of the market has laid the foundation for advertisers to access and utilize Disney’s media resources through automation and based on strong audience insight. “
Tim Sims, chief revenue officer of the trade desk, said: with this agreement, Disney and the trade desk are creating a new method to identify customers in the post cookie era. The interoperability established between unified ID 2.0 and Disney audience graph enables our customers to unleash the potential of their first-party data in a large-scale and programmable manner in all channels for some of the world’s best content. Finally, on the one hand, advertisers can provide highly relevant advertisements to the audience, on the other hand, consumers also have more control over their privacy. “
Amazon cloud technology launched the unified ID 2.0 private operator service supported by nitro enclaves technology
Also preparing for the post cookie era, Amazon cloud technology recently signed an agreement with the trade desk to help customers in the advertising industry easily deploy unified ID 2.0 operator services with unified ID 2.0 on AWS through cloud computing technology. This service will effectively improve the data security and transparency in the advertising workflow, and it is easy to operate. It can be achieved with just a few clicks in the AWS marketplace.
The solution uses AWS nitro enclaves technology to establish a reliable computing environment for the implementation of unified ID 2.0 operator services, protect and securely process highly sensitive data, and enable advertisers to anonymously match advertising opportunities with the help of first-party user data, while ensuring consumer privacy and security, to provide relevant advertising content.
Acxiom、 Ian Johnson, global revenue director of kinesso and matterkind, said: “We are excited about the unified ID 2.0 on AWS solution. Through AWS nitro enclave technology, this solution further enhances data security and privacy, and reduces the heavy work of the development team in building unified ID 2.0 in the AWS cloud environment. In addition, because unified ID 2.0 directly connects the first-party audience with publishers, this solution will also help improve efficiency, pairing rate, and bring a better customer experience 。” Read more: iqiyi officially implemented the new generation of network identity recognition solution developed by TTD, unified ID 2.0. Walt Disney Company uses Amazon cloud technology to support the global expansion of disney+. Amazon cloud technology launched three new Amazon EC2 instances supported by self-developed chips. Amazon cloud technology accelerated security compliance services landed in China and joined hands with Deloitte to launch the security operation center. Amazon cloud technology announced a supported by the New Amazon graviton3 Amazon EC2 c7g instance is officially available. Amazon EC2 x2gd with self-developed processor Amazon graviton2 is fully available. Cloud computing security compliance is advanced: Amazon cloud technology deepens two systems and leads the industry direction. Re:invent highlights five trends. Amazon cloud technology re:invent ushers in the tenth anniversary of computing, the Internet of things, 5g Future technologies of the cloud industry, such as no server, are all new. The trade desk is connected to Adobe real time cdpconvertlab: AI algorithm will become the core capability of the marketing cloud. With the self-developed processor Amazon graviton2 instance, it will land in China. Amazon cloud technology is rich in ecological diversity. Amazon cloud technology has launched three new functions of Amazon connect. Amazon cloud technology announced that it will provide low-cost storage for Amazon EFS. Amazon financial report: Q2 net sales in 2021 reached To $113.1 billion, Amazon cloud technology revenue exceeded $14.8 billion, an increase of 37% year-on-year
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