Video report for the second quarter of 2021 From TiVo

The following is the Video report for the second quarter of 2021 From TiVo recommended by recordtrend.com. And this article belongs to the classification: research report, Network video.

TiVo released the “video report for the second quarter of 2021”. Whether it is pay TV, pay streaming video on demand service or advertising supported video on demand service, people have many choices to find video content. TiVo’s data for the second quarter showed that 6 / 10 adults from the United States and Canada said it was difficult to find good TV or movies.

Of the 4500 respondents, not only most found it difficult to find good viewing content, but also 59% were frustrated with trying to find services with all the content they wanted to watch; 55% of respondents said that there are too many video services currently provided.

About 46% of respondents complained that they had to jump in and out of multiple applications to watch TV. This may be why 88% of viewers are interested in the ability to view, browse and search all available content in all current video services; 35% of respondents said they were very interested in this function.

At present, only 31% of respondents know about new movies or TV programs to watch through the suggestions of TV channel guide or other menus. Most people are still discovering new video content through commercial advertisements (49%) and word-of-mouth (43%) broadcast in other TV programs.

Viewers can also go directly to different platforms to learn about new content, the most common being SVOD service (41%) or pay TV service (40%). Few people watch new movies or TV programs through live TV streaming services such as YouTube TV or sling (23%) and video on demand from pay TV providers (18%).

However, suggestions from the platform seem to help increase participation. Among the respondents who use pay TV service or SVOD service, 41% and 40% of the time will watch the recommended content when the service provides recommendations, respectively.

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