White paper on China’s online high growth consumer market in the third quarter of 2021 From Magic mirror Market Intelligence
The following is the White paper on China’s online high growth consumer market in the third quarter of 2021 From Magic mirror Market Intelligence recommended by recordtrend.com. And this article belongs to the classification: Electronic Commerce, research report, network marketing.
In 2021, when interest in e-commerce becomes the general trend, good content + good products become brand guarantee, industry competition continues to intensify, and new consumer brands enter the second half. However, in the seemingly hot consumer market, the real data is far less beautiful than we think.
In Q2 white paper, we have brought you consumption hotspots under the influence of “functional snacks”, “online red tea” and “formula skin care”. During Q3, trends such as “short-term protection pastries”, “body whitening”, “hair loss crisis”, “mother and baby consumption” and “fine parenting” began to seize consumers’ attention and take over more high growth segments, High popularity entertainment attractions such as universal studios and Disney parks also cause waves of “peripheral heat” with the flow of their IP. Clothing, mold playing, food and beverage racetrack also quickly leveraged IP elements and aesthetic trends.
In 2021q3, we found 15 super brands with year-on-year growth of more than 10% and sales of more than 7 billion + and 15 super brands with year-on-year growth of more than 50% and sales of more than 600 million +.
Not only that, magic mirror has also upgraded the content dimension of the white paper. It not only presents the growth of conventional categories in popular markets such as mother and child, medicine and health care, electrical appliances and beauty makeup, but also finds 15 high growth segments and concepts. So what tracks have achieved high growth? Which brands have done a good job in retention and improved re purchase with differentiated play?
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