White paper on cross border e-commerce of Chinese SMEs From Alibaba international station

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The following is the White paper on cross border e-commerce of Chinese SMEs From Alibaba international station recommended by recordtrend.com. And this article belongs to the classification: Electronic Commerce, research report.

Looking back on the past 20 years, with the rapid development of Internet e-commerce platform, China’s foreign trade industry has undergone earth shaking changes. The cross-border e-commerce of small and medium-sized enterprises has gone through the germination period of information matching through the Internet (1999-2004) and the growth period of realizing online transaction (2004-2015). It has come to the mature period that the cross-border e-commerce platform provides one-stop digital foreign trade comprehensive service system, such as marketing, trading, payment and settlement, customs clearance, tax rebate, logistics and finance, so as to export foreign trade in China The mouth plays the most important role.

Compared with the past, the strength of cross-border e-commerce of SMEs is undoubtedly improved. Taking Alibaba international station as an example, from 2015 to 2018, the average annual compound growth rate of cross-border e-commerce transaction volume was as high as 200%, and the average annual compound growth rate of order number was as high as 308%. The annual export volume reached more than 100 billion US dollars. According to the prediction of Alibaba international station, from 2020 to 2025, the average annual compound growth rate of the number of buyers of Alibaba international station platform will reach 38%, and the average annual compound growth rate of total transaction scale will reach 41%. The report of the Ministry of commerce also shows that China’s trading partners of cross-border e-commerce have covered 220 countries and regions around the world; in 2018, the scope of China’s cross-border e-commerce imports has further expanded, and the volume of cross-border e-commerce transactions with Cambodia, Kuwait, UAE and other countries has increased by more than 100% month on month.

But at the same time, the internal and external environment of foreign trade market is becoming more and more complex. Not only does trade protectionism rise again, but also brings great impact to international trade and becomes a stumbling block to the development of global digital trade. Moreover, the operation mode of the international trade market has also changed a lot.

For example, the trade model is highly complex. In order to fully reflect the personalized needs of consumers and the needs of intelligent transformation of manufacturing industry, B2B2C mode has become increasingly prominent, becoming an important online composite trade form. It can not only match the demand of international trade cost reduction, but also fit the trend of fragmented order agglomeration. Specifically, B2B is the main artery responsible for large-scale transactions and supply chain coordination; B2C is a branch line, which not only transports goods for the last kilometer of consumers like capillaries, but also perceives consumers’ personalized needs like nerve endings. The two are connected through big data algorithm, and finally form a new pattern of cross-border foreign trade e-commerce mode in which B2B, B2C and B2B2C coexist.

Such as the emergence and prevalence of zero order trade. As more and more consumers’ personalized needs can be timely responded by businesses, the fragmentation trend of order demand is accelerated, and finally realize the upgrading of traditional large order trade to zero order trade.

Another example is the rapid emergence of a large number of global enterprises. Global enterprise is another kind of international enterprise which is different from the multinational company. It is a new type of global enterprise which obtains and integrates resources from the whole world based on the development and utilization of platform ecosystem, and sells goods and provides services to the world. It includes not only platform enterprises, but also enterprises settled in the platform, as well as global supply chain service providers, which is the most representative business model in the digital economy era.

In such an increasingly complex and changeable international trade pattern, the difficulties and challenges encountered by small and medium-sized enterprises in the process of participating in the international division of labor will be more complex. Therefore, the white paper on cross border e-commerce of China’s small and medium-sized enterprises released by Alibaba international station also provides guidance for the majority of small and medium-sized foreign trade enterprises this time, that is, “B2B mode of cross-border e-commerce”. It can help small and medium-sized enterprises to keep their market sharp and dynamic characteristics, and at the same time, quickly improve their anti risk ability.

“B2B mode of cross-border e-commerce” is a general term of methods to help small and medium-sized enterprises to solve various problems encountered in global digital trade operation by taking digital precision marketing as the key content, digital transaction performance as guarantee measures and digital credit assets as linking tools.

Digital precision marketing and digital transaction performance cover the whole trade link from inquiry to delivery: digital precision marketing is the first, which is committed to improving the marketing ability of small and medium-sized enterprises, which is the basis for them to obtain orders; after the implementation of digital transactions, improving the performance ability of small and medium-sized enterprises is the guarantee for completing orders.

In the whole trade link from marketing to performance, the data records deposited in each link will eventually be transformed into the cornerstone of the enterprise’s digital financial system.

With the establishment of digital financial system, digital credit assets are widely used in inquiry, negotiation, payment, logistics and other international trade links, to show the strength of enterprises and enhance the reputation of enterprises, which can further improve the efficiency of digital precision marketing and digital transaction performance, so as to continuously improve the core competitiveness of small and medium-sized enterprises.

In the process of following the “B2B mode of cross-border e-commerce”, small and medium-sized foreign trade enterprises should timely change the role of passive participation: form a positive interaction with the global digital trade platform, make up for the lack of digital technology, difficult access to digital information and digital talents and other resources of small and medium-sized enterprises, and use the platform to expand their market reality in the R & D and marketing links of the global value chain power.

The rapid development of cross-border e-commerce and its rapid evolution to global digital trade have a profound impact on the changes of trade dynamics, trade structure, trade pattern and trade system in the world.

Looking forward to the next 20 years, with the continuous evolution of bilateral cross-border e-commerce platforms to multilateral open global digital trading platforms, small and medium-sized enterprises will gradually develop from “buy the world, sell the world” to “buy globally, sell globally”, and the future global digital trade will evolve into a new form of trade in which you have me and I have you.

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