White paper on digital marketing transformation of education industry in 2020 From Enyike & minglue Technology

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The following is the White paper on digital marketing transformation of education industry in 2020 From Enyike & minglue Technologyrecommended by recordtrend.com. And this article belongs to the classification: Internet Education, research report.

Looking back on the investment and financing situation of the education market in the first half of 2020, “substantial reduction” has become a high-frequency word, with 125 investment and financing events falling to the freezing point in the past five years. In the depressed economic environment, it is unexpected that ape tutor announced $1 billion in financing, creating the largest financing record in the online education industry.

Just five months later, most educational institutions had just recovered. However, 36 krypton revealed that ape counseling was about to complete a new round of financing of up to 1.2 billion US dollars. If the news is true, the valuation of ape counseling will exceed US $13 billion after this round of financing.

I believe that seeing this, many people will wonder why ape counseling can be competitive in the cold winter of capital?

As a matter of fact, the investment and financing direction of “focusing on the leader and taking into account the growth” has been heralded as early as in recent years.

At present, the pattern and structure of the education industry is undergoing a new round of reshuffle. Investors’ investment choices will obviously tend to be more rational and tend to choose educational institutions with positive operating cash flow and large-scale profits. At the same time, we are more optimistic about the new growth opportunities brought by new technology to the education industry.

Online education is obviously the biggest outlet at present, and ape counseling with online ability is also growing. At the same time, under the guidance of the policy of “no classes and no school suspension”, the traditional education institutions which only do offline education have also arranged online teaching.

However, with the improvement of the epidemic situation, online education is not just needed. At the same time, users who spent a lot of cost to gain access to online education market earlier also fell asleep. Therefore, many educators question whether online is a false proposition, or think from another perspective, what is the true meaning of digital education?

In the analysis of the whole industry, we find that education online is not only a simple translation of offline education formats, but also a combination of its own advantages and disadvantages, choosing appropriate ways to match the offline courses, teachers and online mode, and providing personalized services through all channels. If this goal is not achieved, online will only become a form of change.

However, online is only the first step for educational institutions to realize digitalization. Only by using technology and data dual engines to establish a digital ecosystem of science and technology and education is the core key to driving sustainable growth.

Therefore, nequal Based on years of industry experience, enyike has deeply explored the growth logic and practical methods of educational institutions under the digital transformation, and created the white paper on digital transformation of education industry marketing, focusing on two key layouts and three implementation strategies, to guide educational institutions to make a difference in the new competition pattern after accelerated shuffling, and truly enhance the ability to resist risks and make use of it Good online ability to actively break through rather than defense, so as to build the future core competitiveness.

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