Year end report of American advertising industry in 2020 From GroupM

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The following is the Year end report of American advertising industry in 2020 From GroupM recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.

While the speed of the downturn will come from the worst economy since the great depression, the decline in the advertising market may not be that bad in the end. Like the economy as a whole, the advertising industry is experiencing a K-shaped recovery, and the epidemic has rapidly accelerated the explosion of e-commerce and advanced digital services.

On the bright side, the basic decline in advertising is not as bad as it was forecast in June, when GroupM was expected to drop 13%. Now, it is expected to decline by nearly 9%, because of the advantages of online advertising. Or more specifically, it’s unexpected that small business customers have expanded online advertising spending.

For the industry, online advertising is the “bright spot” of the dark year. Net advertising will grow by 5% in 2020, compared with 17% in 2020. By 2021, online advertising will account for 55% of all advertising. Facts have proved that political advertising is an important source of digital media growth in 2020. About 4% of online advertising comes from political candidates, accounting for about 3% of the revenue of that year.

National television advertising in the United States will decline by 7.9% in 2020, rebound by 6.6% in 2021, and then return to the long-term trend. At this rate, national television is performing better than all other media except digital media.

After leveling off in 2019, local TV advertising will fall by 21% this year, but should see 2.7% growth next year.

Other key points:

Print media advertising is expected to decline by 20% and newspaper advertising revenue will fall by 30%. Both newspapers and magazines will not have more than $10 billion in advertising revenue.

Ooh advertising (including digital expansion) revenue will decline by 31% in 2020, compared with 10% growth in 2019. There should be a 23% rebound next year, and it will gradually fall back to 5% in the next few years.

This year, cinema advertising is unlikely to have a meaningful rebound.

Audio advertising and its digital expansion will decline by 27% in 2020 and grow by 2.1% in 2019. Next year should see a rebound of about 6.6%.

Direct mail advertising is estimated to generate about $13 billion in revenue in 2020.

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