Email marketing report in 2019 From Validity
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The following is the Email marketing report in 2019 From Validity recommended by recordtrend.com. And this article belongs to the classification: E-mail, research report, network marketing.
Validity has released the “email marketing report 2019”, which shares the research results of 2019, aiming to provide insights and data that can help improve the effectiveness of e-mail marketing.
Some important findings of this study include:
The primary goal of email marketing is to communicate with customers (74%), build brand awareness (64%) and communicate with potential customers (63%).
More than a third of respondents (37%) believe that e-mail marketing effectiveness is improving, down from 44% in 2018.
Companies that report improved e-mail marketing effectiveness are more likely to report annual revenue growth as well.
The biggest e-mail marketing challenge is to compete for attention in your inboxes (45%).
E-mail delivery capability is the third biggest challenge, up 12% from the 2018 survey.
Email personalization is the most frequently used e-mail marketing strategy (72%), a slight increase over the 2018 study.
One third of the respondents did not have a formal theme optimization process.
The report also provides a number of strategies and best practices, including:
The primary goal of e-mail marketers is to communicate with potential customers, communicate with customers, and build brand awareness. But marketers who aim to generate more revenue see greater success.
The biggest challenges that marketers face in e-mail marketing are the inboxes competition, lack of resources and delivery ability. Migrating to a new ESP or IP address does not help improve performance.
Strategies, higher performance e-mail marketing strategies include e-mail delivery capability optimization, a / B testing and reactivation.
Subscribers, understanding how subscribers use your e-mail, such as the devices they are reading e-mail on, and using technical preview activities before deployment can improve the e-mail open rate.
·Performance, enterprises on the white list are more likely to achieve revenue growth.
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