Research on 3D animation short video in 2021 From Yien data
The following is the Research on 3D animation short video in 2021 From Yien data recommended by recordtrend.com. And this article belongs to the classification: Short video, research report, Yien consulting.
In recent years, domestic animation forms have been constantly enriched, among which 3D animation episodes within 2 minutes (hereinafter collectively referred to as “3D animation short video”) have opened up a new market with their lightweight genre and interesting content. This content form has been developing and expanding since its inception in 2015, especially after the rise of short video platforms around 2018, it has further expanded its influence. At present, there have emerged some prominent head IP, such as little monk of one Zen and budding bear.
In terms of content, limited by the duration of a single episode and without continuous plot, funny sitcoms are the content type with the largest number of 3D animation short videos, while emotional healing themes are more popular among user groups; In terms of production, MCN is an important content producer of 3D animation short video, and animation production technology also extends from traditional 3D animation production technology to emerging production forms such as animation editor and XR animation; In terms of IP derivation, it is an important operation trend for long and short dramas to learn from each other, and a 3D animation short video IP matrix is gradually constructed in rich derivative forms online and offline; In terms of business model, there is still a lack of mature realization mode, and advertising investment is still the main revenue source of many 3D animation short video content producers.
Yien combed and studied the 3D animation short video market from the aspects of content, users and production, and issued the Research Report on 3D animation short video. In the future, Yien will continue to pay attention to the development and changes of 3D animation short video market, bringing more industry trends to readers.
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