In 2022, the total global shipment of smart speakers and smart screens in Q1 was 35.3 million units, a year-on-year decrease of 5% From Strategy Analytics
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The latest research from the smart speaker and screen Service Department of strategy analytics shows that the global component shortage caused by the conflict between Russia and Ukraine and the COVID-19 in China has once again disrupted the smart speaker and screen market. Strategy analytics estimates that in 2022, the total shipment of Q1 smart speakers and smart screens decreased by 5% year-on-year to 35.3 million units, which is the second year-on-year decline in the history of the market.
The conflict between Russia and Ukraine and the continuous and increasing shortage of semiconductors and other components have brought serious concerns to many suppliers, especially Alibaba, Baidu and Xiaomi, the three major Chinese companies of smart screen. China is still coping with the unprecedented COVID-19, which has affected the daily lives of many Chinese people. In 2022, Q1 smart screen shipments reached 9.9 million, a year-on-year decrease of 7%. Alibaba, Baidu and Xiaomi, the big smart screen manufacturers, also began to deal with a series of unique challenges, which will completely change their business trajectory in 2023.
As the U.S. market began to show signs of saturation in the smart speaker market, the sales of basic smart speakers (without display) fell by about 4% in the same period. Among the top 50 models sold in Q1 2022, 19 are smart screen speakers. The second generation Amazon echo show 5 won the first place in the smart screen speaker Market with a shipment of 1.6 million units in Q1 2022, followed by Google’s nest hub and the second generation Amazon echo show 8. Apple’s homepod Mini is the best-selling device in Q1 2022, with a sales volume of nearly 4.5 million, followed by Amazon’s fourth generation echo dot and Google’s nest Mini.
In the overall smart speaker and smart screen market of Q1 in 2022, the position of the top two will remain unchanged. Amazon ranks first, followed by Google. Apple jumped to the third place. Affected by the COVID-19, China’s three major manufacturers have been seriously hindered, and a large part of China’s economy and society have stagnated. Although the year-on-year growth of Apple’s homepod Mini is still impressive according to statistics, strategy analytics predicts that the opportunity for apple to sell homepod to iPhone users has gradually dried up, so Apple’s growth will slow down significantly in 2023.
Jack narcotta, chief industry analyst of smart home, smart speaker and smart screen at strategy analytics, pointed out that, “Strategy analytics predicts that with the emergence of two market trends, the market will be readjusted to 2023. First, in the U.S. market, the penetration rate of smart speakers and smart screens is approaching market saturation, and the market is shifting from acquiring new customers to additional products or replacement products with longer sales cycle. Second, the negative impact of the COVID-19 on China will take time to recover. Coupled with the current shortage of components, the economy The downturn will not ease until at least mid-2023. “
David Watkins, director of smart home at strategy analytics, added: “there is no doubt that Alibaba, Baidu and Xiaomi will face their own work in the next 18 to 24 months, but the positive side is that the smart speaker and smart display market in China is not as saturated as in the United States. In the United States, Amazon and Google are rapidly entering the” adult “stage, Because most consumers who want to buy echo or nest devices may have purchased at least one device. The main tasks of Amazon and Google in 2022 and beyond will be to adjust their business, sell additional devices to consumers, or encourage them to update their old models. ” Read more: strategy Analytics: Q3 global smart speakers and smart screens shipped 39.3 million units in 2021, a year-on-year increase of 10% strategy Analytics: Q3 smart displays accounted for 26% of all smart speakers’ sales in 2020 strategy Analytics: Q2 global smart speakers and smart screens shipped 39.5 million units in 2021, a year-on-year increase of 34.8% strategy Analytics: Q3 Apple smart speakers shipped 4million units in 2021, with a market share of 10.2 %Strategy Analytics: Amazon’s global smart speakers share fell below 50% in Q1 2018. Strategy Analytics: in Q4 2017, the global smart speakers market sales reached 18million units. Strategy Analytics: it is expected that the global smart speakers sales will reach 135million units in 2019, with a year-on-year increase of 57% strategy analytics: in 2019, the global smart speakers and screens sales exceeded 134million. Strategy Analytics: in Q4 2018, the global smart speakers shipments reached 38.5 million units, with a year-on-year increase Long 95% strategy Analytics: Q3 global smart speakers shipped a record 22.7 million units in 2018. Strategy Analytics: Q3 global smart speakers shipped a record 22.7 million units in 2018. Strategy Analytics: Amazon echo is the most popular smart speaker model in the United States. Strategy Analytics: the survey shows that 49% of users can’t imagine life without smart speakers. Strategy Analytics: Q2 global smart speakers shipped in 2018. Market share s Strategy Analytics: in Q1 2018, the global shipment of smart speakers totaled 9.2 million
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