In the first quarter of 2021, the shipment volume of China’s smart home equipment market was 46.99 million units, a year-on-year increase of 27.7% From IDC

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According to IDC’s quarterly tracking report on China’s smart home device market, the first quarter of 2021, the shipment volume of China’s smart home device market in the first quarter of 2021 was 46.99 million units, a year-on-year increase of 27.7%. As the epidemic subsided, the market rebounded significantly compared with the same period last year. However, all categories were affected by different degrees from the upstream supply chain, and the growth was under pressure. Upstream supply pressure is expected to continue throughout the year. IDC estimates that in 2021, China’s smart home device market will deliver 250 million units, a year-on-year increase of 21.1%.

At present, China’s smart home market is in the period of upgrading and adjustment. In terms of products, all categories are actively upgrading and expanding their functions, connections and scene applications; At the platform level, the access rate of Internet platform and voice platform has reached a high level, and the growth rate has slowed down. The upgrading of China’s smart home market needs unified development, but there is still a distance to reach a unified standard, and the foundation of domestic head player cooperation has not yet been fully formed. On the one hand, in addition to platform connection, the core software capabilities of domestic mobile phone manufacturers are still in the initial stage, and the hardware ecology is an important moat in the smart home market and the overall smart terminal market. The introduction of unified connection standard can not be transformed into the advantages of operating system or other software level for them; Meanwhile, the first mock exam is still in the process of developing the hardware boundary of the home furnishing industry. There is much room for product development and market expansion, and the focus of competition has not yet been transferred to software service. This mode has hindered the Internet giants to cooperate on equipment interconnection. Therefore, both mobile phone manufacturers and Internet manufacturers are unable to reach a unified connection standard in the short term.

Although there is still a long way to go for the goal of unification, the overseas giants reach unification based on the connection agreement, which has two implications for the next upgrading and development of China’s smart home market

■ unified connection protocol promotes the upgrading of industry standards to three directions: interconnection, ease of use, security and reliability

The launch of marter by overseas giants is not only a unified connection protocol, but also a development standard for smart home devices. The smart home device certified by marter is not only compatible with multiple smart assistants and smart home platforms, but also simplifies the purchase, connection and operation process, and ensures the product performance and privacy security. The difficulty that marter expects to solve is the common problem faced by the global smart home market, which is also worth learning from the Chinese market.

The introduction of unified standards marks that the competition of manufacturers turns to the competition of software application ability

The unification of connection standards makes intelligent devices equal in the number of platform access, so the quality has become the key to differentiated competition. For technology manufacturers, the platform is their core competitiveness. In the future, the competition will focus more on the level of platform intelligence and the richness of software applications, so as to attract more users to choose their platform as the interaction entrance. Smart home hardware manufacturers need to speed up the optimization of the experience of connecting, calling and controlling products on major platforms while polishing the hardware capabilities, so as to lay out the future competitiveness of products.

Liu Yun, an analyst at IDC China, said: “the core of smart home is service. The split ecological connection blocks the upgrading of smart home market from equipment to service, and also restricts the pace of market growth. The unification process of China’s smart home market cannot be separated from the active participation of manufacturers. All kinds of players should actively enhance software capabilities, enrich application ecology, create core competitiveness based on software services, and lay out market competitive advantages under unified standards. ” IDC: it is estimated that the global shipment of smart home devices will reach 854 million in 2020, with a year-on-year growth of 4.1% IDC: it is estimated that the global shipment of smart home devices will reach 832.7 million in 2019, with a year-on-year growth of 26.9%, IDC: it is estimated that 67% of the smart home devices will be connected to the home Internet platform in 2019. IDC: the shipment volume of China’s smart home market is expected to reach 150 million units in 2018. IDC: the shipment volume of Q4 European smart home market will reach 41 million units in 2020, with a year-on-year growth of 12.2% IDC: the shipment volume of China’s smart home device market in the third quarter of 2020 will be about 5, IDC: Top 10 forecast of China’s smart home market in 2019 IDC: Smart Home Internet platform IDC: global smart home device shipment will reach 168.6 million in Q1, 2019, with a year-on-year growth of 37.3% strategy Analytics: global consumer spending on smart home is expected to reach 158 billion US dollars in 2022 Internet users understand smart home IHS Markit: it is estimated that the total revenue of global smart home market will reach US $101.1 billion in 2020, with an expected decrease of US $19.5 billion omdia: the revenue of smart home video cloud will exceed US $5.6 billion in 2024 Euro: 2020 China’s smart home industry research report (attached)

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