More than half of Britons trust television and radio advertising From YouGov
The following is the More than half of Britons trust television and radio advertising From YouGov recommended by recordtrend.com. And this article belongs to the classification: YouGov, network marketing.
In a new study of 17 countries, YouGov analyzes changes in people’s behavior and participation in different types of media.
For example, a survey of the media trusted by the British people found that people tend to trust television (53%) and radio advertising (53%), followed by other types of traditional media, such as printing (42%), cinemas (38%) and billboards (38%).
On the other hand, Britons’ trust in finding ads on websites (18%) and social media (10%) has decreased significantly. There is skepticism about new forms of advertising, and the trend is not just in the UK. Social media advertising is the most unreliable form of advertising in the world. Only 25% of respondents in the world said they believe in these types of advertising, and 9 of 17 markets are lower than the global average.
Americans’ trust in advertising is similar to that in Britain, but to a less definite extent. In the United States, television, print and radio are the most trusted channels, but none of them can win the trust of more than half of the population.
In India, Mexico, Indonesia and the United Arab Emirates, the trust in advertising on newer media channels is higher than that in other countries in the world. This is especially true for social media advertising, where about two fifths of respondents say they believe in the ads they see on these platforms.
Other forms of digital media, such as websites and search engines, are also distrusted by Americans and Britons (38% and 41%), gaining more credibility among the global population.
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