In Q1 2022, Apple’s smart speaker devices increased by 29% year-on-year, and homepod Mini became the best-selling smart speaker From Strategy Analytics
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In the first quarter of 2022, the comprehensive sales of different types of smart speaker devices of Amazon and Google exceeded that of homepod Mini. However, Apple’s devices increased by 29% year-on-year, and it is also the best-selling smart speaker. During 2021, due to the release of homepod mini, Apple’s share in the smart speaker Market doubled. Now new data show that the only smart speaker currently on sale by Apple will continue to sell well in 2022.
According to strategy analytics, Apple sold slightly less than 4.5 million homepod minihomepod minis in the first quarter of this year.
Google’s nest hub and Amazon’s echo show 8 ranked second and third. Strategy analytics did not quote the sales figures of other models. When considering all the smart speaker combinations of Amazon and Google, Apple was ranked third.
Overall, Amazon sold 9.9 million smart speakers, led by the second generation echo show 5, accounting for 1.6 million devices. Google ranked second with an overall sales figure of 6.1 million, led by the unknown number of nest hub sales.
Compared with the same period last year, apple can also achieve substantial growth in sales. Homepod Mini increased by 29.9%, of which Google increased by 6.6%, while Amazon only increased by 1.5% year-on-year.
However, strategy analytics predicts that the growth of homepod Mini will “significantly slow down” in 2023, “because Apple has exhausted the opportunity to sell homepods to its iPhone customer base”.
Apple’s growth of nearly 30% in the first quarter of 2022 is compared with the first quarter of 2021, which is the last quarter of the first generation homepod sales.
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