Research Report on the development of Chinese pharmaceutical o2o in 2021 From Ali new service research center

The following is the Research Report on the development of Chinese pharmaceutical o2o in 2021 From Ali new service research center recommended by recordtrend.com. And this article belongs to the classification: Medical health, research report.

Doctors are kind-hearted. How to make patients get treatment faster and better is the most important purpose of the medical and pharmaceutical industry. As the epidemic prevention and control has entered the normalization stage, pharmaceutical e-commerce and digital medicine have also ushered in a new round of development opportunities. In particular, the effective opening up of the “last mile” emergency drug distribution has become a business form of great concern. How to promote science and technology to continuously empower the pharmaceutical industry and make the light of science and technology to better serve pharmaceutical consumers?

Recently, China Medical Materials Association, together with ALI new service research center, Shenniao health and other research teams, released the Research Report on China’s pharmaceutical o2o development (2021). The report proposes that due to the favorable policies, the demand for medical o2o continues to grow at a high speed. However, at present, the pharmaceutical o2o platform represented by hungry and others still has problems such as high operating costs, difficult to reach users and slow traffic growth. Pharmaceutical o2o e-commerce also faces difficulties such as slow digital transformation and limited platform design functions. From the perspective of merchants and consumers, report the pulse of medical o2o and provide all-round advice.

The so-called pharmaceutical o2o model refers to the use of existing resources based on offline pharmacies to transform the function of stores from drug sales to experience, delivery and distribution, meet local needs and complete the final connection with users. Compared with traditional medicine, pharmaceutical o2o mode has strong pertinence, fast timeliness, and is easy to improve brand awareness and store floor efficiency. With the pilot implementation of medical insurance payment, the closed loop of online consultation, medical insurance payment and delivery to home has also become one of the future trends.

Are you hungry? SWOT analysis of drug delivery platform

What can medical o2o provide for consumers? According to the analysis of the report, when choosing the online drug delivery platform to purchase drugs, the main factors considered by consumers are distribution speed, drug price, drug quality, store popularity, door-to-door delivery and distribution expenses. In addition, in terms of the types of drugs purchased, consumers prefer emergency over-the-counter drugs and daily essential health care drugs, such as cold and fever drugs, antibacterial and anti-inflammatory drugs, gastrointestinal drugs, epidemic prevention materials and skin health.

The main reason put forward by consumers who do not often use medical o2o is that “there are stores nearby”. Some consumers believe that it is more convenient to buy drugs in stores than online; Online drug purchase “insufficient publicity”, no online drug purchase habit, etc. In addition, being more cautious about drug purchase and using offline medical insurance are also the main factors for consumers not to buy drugs online.

In fact, for these needs and problems, o2o platform is also trying to improve. For example, when you are hungry, you can join Gaode to launch the “map for medicine” service. 100000 online pharmacies are connected to Gaode. Users can search “buy medicine” on Gaode map to find nearby pharmacies and drugs, and take them home. Since last year, Alipay has been working with local health insurance bureau to promote takeover, drug purchase and medical insurance in city of Zhejiang, Jiangxi and Shandong. Local residents have taken the lead in enjoying the online purchase experience of “buy drugs online, pay online on medical insurance, and deliver them instantly to the home”.

The report proposes that the consumer survey results highlight the focus of continuous improvement of pharmaceutical o2o. In the future, efforts should be made in platform management, drug purchase and doctor consultation to further strictly regulate the management of shops and drug delivery riders, enrich drug categories and use instructions, strengthen the cooperation between the platform and professional doctors, cultivate consumers’ trust in pharmaceutical o2o and cultivate the consumption habits of a new generation of young people.

Development of Internet medicine

At the same time, from the perspective of the industry, the improvement of the Internet and distribution system intensifies the competition in the pharmaceutical express delivery market. Chain pharmacies with price advantages can quickly occupy the market by relying on large subsidies for popular single products. The commodities of pharmacies participating in o2o platform mainly include emergency drugs, large circulation brands and large share products, and the categories include chronic diseases, family planning, gastrointestinal and plaster. Among them, the sales of chain pharmacies such as Haiwang Xingchen, Dingdang express, Yifeng pharmacy and people’s pharmacy account for the top on the hungry platform.

The report emphasizes that in view of the shortcomings of the current pharmaceutical o2o industry, we should strengthen government supervision, avoid blindly price war, find profit growth points and accelerate the development of o2o platform. At the same time, while enhancing the dependence of businesses on the platform, the platform should also promote the partial privatization of public domain traffic, enable businesses to improve the repurchase rate, bring reputation and potential traffic to the platform, and promote the benign development of the industry.

Pharmaceutical o2o platform main body participation process

With more standardized drug regulation, the pharmaceutical industry will also get out of disorderly competition. Opening up online medical insurance payment and e-prescription circulation will promote the further opening of pharmaceutical e-commerce channels. There is only “one click distance” between consumers and commodities, which is a dividend brought by the digital economy to consumers in the new era. Of course, it should empower the medical and health field and provide more care for medical consumers.

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