The enterprise broke through 5 million, and the content ecology was highly prosperous From 2020 tiktok business white paper

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The following is the The enterprise broke through 5 million, and the content ecology was highly prosperous From 2020 tiktok business white paper recommended by recordtrend.com. And this article belongs to the classification: research report, Webcast.

In November 3rd, the 2020 tiktok enterprise ecology conference was held in Beijing. It will work together with our eco partners to explore broader commercial value and stimulate new possibilities of business operation. At the meeting, the huge tiktok released the 2020 white paper on enterprise management. The white paper provided a comprehensive solution for the long-term business and value maximization of enterprises from the dimensions of enterprise content ecology, core functions, service concepts and excellent cases.

As of October 2020, the number of users of tiktok was officially broken 5 million, which brought together famous brands and small and medium enterprises and businesses at home and abroad, and built a thriving content ecosystem. Meanwhile, tiktok tiktok is changing from “capability provider” to “service provider”, helping enterprises and businesses in the country to shake their voice, “brand, promote, find customers, sell sales”, and make good business in visible positions.

Tiktok enterprise users break 5 million, explore new business opportunities and become enterprise consensus

In 2020, the ecology of jtiktok enterprise was booming, and its content was highly prosperous, and the penetration of industry area was significantly improved.

The tiktok enterprise content ecology is highly prosperous, and it is shown in: first, the number of enterprise accounts is higher. The total number of registered accounts has exceeded 5 million, and the total number of enterprise fans has increased by 15 times in two years; second, the quality of enterprise short video has been significantly improved. With a broadcast volume of nearly 20 billion / day, users actively participate in content interaction, and the potential of high-quality video is huge, which can be both popular and popular. Thirdly, live broadcasting has become a high-frequency operation of enterprises. In the past year, the daily business account number has increased by 400% compared with the end of 2019, and the duration has increased by 182%.

Tiktok is more balanced in distribution, mainly in industry distribution and regional penetration. In terms of industry distribution, account numbers of all industries have shown strong growth, but the growth trend of traditional industries with strong offline attributes is particularly obvious. Among them, the retail industry has risen to the top of the list, and the ranking of clothing accessories, business services and life services has increased significantly.

In tiktok tiktok, we actively explore new business opportunities and become a consensus of business management. More and more enterprises are starting to “brand exploration”, “user exploration” and “transformation exploration” in the jitter. In particular, in terms of brand exploration, “shake brand” has emerged in endlessly, and many online celebrities such as xiaojiumo, Huazhu impression themed cultural restaurant, Guye art education and so on have been born, attracting netizens from all over the country to shop for consumption and broaden the revenue channels.

From “capability provider” to “service provider” enterprise upgrade product value

With the accelerated development of online and digital businesses, the enterprise has been upgrading its value in an all-round way, and gradually has been gradually transformed from “capability provider” to “business operator”, providing the capability and service tiktok of the enterprise to be more comprehensive, so as to meet the higher demand of enterprise users.

How to realize “long term operation”? “2020 tiktok enterprise management white paper” suggests that enterprises should start from the establishment of positions. The enterprise number has become the customized marketing housekeeper of the enterprise, which fully meets the needs of the enterprise brand, content, users, transformation and so on, and plays the role of enterprise asset precipitation.

In terms of business services, enterprises can complete the closed-loop link of “brand building, promotion, finding customers and sales volume” in the enterprise number, so as to realize the maximization of performance management. Among them, “brand building” helps all walks of life to quickly establish their own brands, give full play to their original influence and gain new influence; “promotion” uses richer interactive content and stronger content expansion force to pry users from attention to interaction and attract more customers; “looking for customers” shows products and services to a large number of customers to feed back the brand and sales; and “leads marketing” “Quantity” promotes the link structure from planting grass to weeding, and realizes online transaction with low threshold.

In the aspect of asset accumulation, enterprise number realizes the accumulation of data assets, content assets and crowd assets, builds enterprise digital resource map with data assets, continuously endorsements enterprise influence and word-of-mouth with content assets, and manages target groups efficiently by crowd maintenance, so as to make them reusable private traffic assets.

How do you know the business status of tiktok in the business of shaking? The tiktok company is about to launch the enterprise index. It will help enterprises to improve their account operation ability accurately, efficiently and systematically by setting up five indexes, namely health index, content index, activity index, interactive index and transformation index. In addition, the “enterprise number operation index” also provides optimization schemes for different business steps of enterprises, such as function configuration, content production, account operation, user management, etc., to guide the operation and maintenance of enterprise account in a one-stop manner, and effectively improve the level of online operation.

Create detailed differentiation plan for subdivided industries to help enterprises see new business possibilities

The 2020 white paper of jitter enterprise management takes the “business index” as the ruler. It selects the Top10 tiktok list of the 2020 and the third quarter of 2020, which provides reference for the industry. For example, “tiangongyuan snacks”, “Mongolian food of wolf tribe in Xilin Gol League” and “Longmen fish restaurant in Jiangxia District of Wuhan City”, which have won the top 3 of annual business list of catering service industry, have performed well in both content production and account operation.

In the tiktok, we see new businesses, and every enterprise is exploring its best transformation path. With the help of enterprise’s capability and service system, catering service, automobile and home building materials industries have taken the lead in completing the best business links in the industry, and have achieved efficient coupling with the consumption scene and consumption process of users.

Among them, the catering industry has always been the most competitive due to its low entry threshold. Enterprises need to use the mobile Internet to let more people see their brands and products if they want to get out of the tight encirclement. Tiktok’s white paper 2020 suggests that businesses should turn their potential customers into offline consumers by using the functions and services of home pages, group purchase, reservation, store address, crowd management, etc.

In the automotive industry, enterprises need to build brand influence and word-of-mouth in order to enhance the willingness of potential customers and promote final consumption. In the enterprise platform, automobile enterprises can first use the platform blue V certification to highlight the brand authority image and enhance the trust of users; secondly, through the content production, create distinctive expert personnel, and strengthen the trust relationship with users in the interaction; finally, the application of enterprise number efficient conversion components to obtain users’ investment, attract users to the store, and finally reach a transaction.

The problems faced by the home building materials industry lie in the fact that users are subject to more interference factors and the decision-making process is relatively long, which means that the user groups will be lost in different scenarios, and it is difficult for enterprises to monitor their trends. For this reason, the tiktok company provides a full link solution scenario to meet the needs of the whole process of enterprise master-slave brand content aggregation, product grass planting, weeding, crowd maintenance and so on.

Tiktok tiktok will continue to “become the service provider of the enterprise in the course of the trembling business”, which will provide more help for the enterprise’s position management and stimulate the new possibility of business operation and growth.

Tiktok: get 2020 full report: micro-blog JD: 2020 micro-blog animation white paper second hand marketing: 2020 pan sports marketing white paper (download) huge engine: 2020 white makeup of beauty (download) CBNData:2020 global fashion IP white book (download) China Mobile: 2020 indoor positioning white paper (download): easy view: 2018 China China white paper tiktok tiktok (download) HUAWEI & China Unicom: VR live broadcast white paper (download) jitter enterprise No.: white paper on clothing industry (download) live broadcast of anti epidemic live power: Live social value white paper (download) Kai Jie: 2020 global retail bank report DDT consultation: 2020 property industry special report 2020 2020 Technology Outlook: Enterprise How to solve the technical conflict dilemma of new crown epidemic situation update: 2020 global fashion format report 2020 aviation plan: report on 8 major changes of tourism industry in the next few months

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