In the first half of 2020, the expenditure of streaming media TV advertising will reach 1 billion US dollars From ISpot.tv

RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.

The following is the In the first half of 2020, the expenditure of streaming media TV advertising will reach 1 billion US dollars From ISpot.tv recommended by recordtrend.com. And this article belongs to the classification: network marketing.

Most advertisers have cut back this year, but streaming services are marketing themselves.

According to TV advertising measurement company ISpot.tv In the first half of 2020, the estimated value of TV advertising in the operation of streaming media services reached US $1 billion. In contrast, in the first half of 2019, TV advertising revenue from streaming media services was $328 million.

Amazon is the largest advertiser, and in the first half of 2020, Amazon Prime video invested $169.8 million in TV advertising. Several other streaming services also rely on television advertising to promote themselves. Disney + and Hulu are promoted with billions of advertising shows.

ISpot.tv Netflix’s television advertising spending in the first half of 2020 is down 17.6% from a year earlier, according to a spokesman for Netflix. In terms of TV advertising spending, Netflix is not among the top 10 streaming services. But Netflix is marketing itself in other ways. One strategy Netflix has tested is to offer certain movies and shows for free. In August, Netflix offered about 12 programs free of charge to non subscribers. Although the film is fully available, the series is limited to a few episodes. Netflix is trying to use free content to attract users who have not yet paid.

Netflix also uses social platforms such as Facebook and YouTube to market itself. In the first half of 2020, Netflix saw 6.2 billion videos on youtube and 4.7 billion on Facebook in the first half of 2020, up 50% and 54% respectively year on year, according to data from digital video analytics company tube labs. Among the streaming media services, Amazon Prime video ranked second on YouTube with 1.4 billion video views in the first half of the year; Hulu ranked second on Facebook, with 476 million video ads showing.

Read more: iSpot.tv : in 2014, US TV game advertising reached 230 million yuan iSpot.tv U.S. TV advertising report in 2019 Surface advertising costs more than four times that of the iPad iSpot.tv : TV advertising OTA reduced by 67.5% during the epidemic period& iSpot.tv : in October 2016, game manufacturers invested $101 million in US TV advertising& iSpot.tv : US game TV advertising spending in October 2017 reached US $102.3 million Nathanson: spending on streaming media services will increase by $16.2 billion in the next four years Sai: mainstream websites and streaming in the United States Media services and pay TV user data statista: 61% of young Americans use online streaming services as the main way to watch TV Desk: subscription based streaming services may face the risk of “sacrificing” nearly 100 million pounds. Onavo: data shows that the biggest consumption of iPhone and iPad is streaming data and audio web browsing. Ofcom: 47% of British households subscribe to streaming service YouGov: 56% of Americans subscribe to streaming service Observer: About 8.7 million US Netflix users may switch to Disney + vocus group NZ: research finds that streaming services kill the piracy Market

If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.