2021 home service industry analysis report From CFDCC & Master Wan

The following is the 2021 home service industry analysis report From CFDCC & Master Wan recommended by recordtrend.com. And this article belongs to the classification: Life data, research report.

The report was jointly released by master Wan platform and the furniture decoration chamber of Commerce of the all China Federation of industry and commerce. Mousse, Lin’s wood industry, Genji’s wood language, aiguole, Op, Panpan, Youfan art, primitive elements, home a, bangao, Xijian, Asia Pacific Tianneng, ens, Yuema security, bianjiebao, Xinhai Jialan, ashchen, pushero, Beck smart lock, SF express, deppon express, Zhongtong express, insight research report Mobtech, mobo and other brands jointly released.

With policy changes, technological iterations and upgrading of consumer demand, the home service industry has moved from disorder to order and from primitive to standardized. As an important part of the industrial chain, the development of home service industry provides a sustainable driving force for industry transformation. The industry report deeply analyzes the development background, development status and problems of China’s home service industry, and studies and judges the development opportunities and development trends. Comprehensively analyze the upgrading path of the development of China’s home service industry from the dimensions of consumer survey, enterprise survey, service provider insight and trend interpretation.

Awakening of service awareness and surge of personalized demand

With the long-term existence of the epidemic, people pay more attention to the improvement of their living environment, and put forward higher requirements for the green environmental protection, living experience, use function and visual beauty of home space.

In the 2021 consumer complaint data released by the China Consumer Association, the after-sales service problems of household products accounted for 31.54%. The continuous rise of data does not mean that the service level has regressed, but reflects the change of trend: consumers’ service awareness has been fully awakened, the requirements for service experience are higher and higher, and the home consumption market is transforming from product market to service market. Consumers’ demand for goods is no longer limited to the product itself, but further pursue the psychological level of high-quality service experience.

Pay equal attention to online and offline channels, and digital service mode has become the mainstream

In the past two years, the COVID-19 has accelerated the cultivation of users’ online consumption habits. More and more home furnishing enterprises see the significance of digital transformation, accelerate their entry into the Internet home furnishing service platform, and choose the digital after-sales service mode. When building the service system, home enterprises show the characteristics of digitization and diversification. They pay equal attention to online and offline channels. Choosing a third-party home service platform for cooperation is the mainstream trend. The digitization of home service industry exceeds the upstream channel market, forcing the transformation and upgrading of traditional home enterprises.

The overall income of the master group increased and the service level continued to improve

Before the rise of Internet service platforms, traditional home service practitioners mainly concentrated offline and worked passively through acquaintance introduction, small advertising and joining physical stores. This service model not only makes it difficult for users to find a master, but also leads to the unstable income of the master group itself and difficulty in making a living.

With the popularity of mobile Internet, more and more home service providers have moved from offline to online, taking home service platform as the main income channel. According to the exclusive data of the platform, 90% of the 1.8 million registered masters are engaged in the home service industry for a long time, and the service capacity is guaranteed. The post-80s and post-90s masters account for 52% and 24% respectively. They are close to today’s mainstream consumer groups, with avant-garde ideas and strong sense of service.

Grasp the development trend and embrace the changes of the industry

Trend 1: cost performance improvement

After eight years of development and precipitation, the Internet home service industry has undergone qualitative changes. Under the new service mode, the industry service process has been standardized and visualized, the service price is open and transparent, and the overall service level has been improved after systematic assessment and education. In recent years, the service unit price of popular household goods has decreased year by year, and the price tends to be stable. Master Wan platform not only helps household enterprises improve quality and efficiency, but also enables enterprises of any scale to complete digital transformation. The majority of workers can obtain richer employment channels and employment opportunities, and the majority of consumers can enjoy more cost-effective quality services.

Trend 2: Service sinking

With the increase of residents’ disposable income and the sinking of the market, household goods flow to all parts of the country through the Internet. Correspondingly, the vitality of the home service market continues to release, the service demand is centered on the first tier and new first tier cities and radiates to all parts of the country, and the service orders are doubled over the previous year.

Trend 3: accelerated standardization process

As any industry matures, it will experience a process from disorder to order. On September 1, 2013, the Ministry of Commerce officially implemented the business service specification for the home service industry, marking the birth of the first specification for the home service industry. Since then, household enterprises, logistics companies and service platforms have sought ways to break through, solve the chaotic situation of asymmetric information, opaque price and unclear rights and responsibilities, and work together to promote the high-quality and standardized development of the household service industry.

Trend 4: Smart Life

New products extend new services. Smart home products have entered thousands of households, giving birth to new service needs at the same time. With the expansion of Internet users and the development of 5g, Internet of things and artificial intelligence, the scale of China’s smart home market continues to expand and has broad prospects. At the same time, the service threshold of some smart home products is high. Service providers are required to have electrician certificate, master weak current knowledge and debug distribution network to help consumers complete scene creation.

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