The tide following beings and consumption insight under the rising tide From Ali’s mother

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The following is the The tide following beings and consumption insight under the rising tide From Ali’s mother recommended by recordtrend.com. And this article belongs to the classification: Consumer research, research report.

In recent years, with the increasing acceptance of fashion brand clothing and fashion culture, the trend consumption market has gradually expanded around the clothing. From popular fashion items to fashion brands to cross-border ride, the market turns into a more diversified form, and the younger generation has become the tide following circle that can not be ignored.

Who is chasing the tide and who is watching it? What are we talking about when we talk about trends? Based on the above topics, Ali’s mother released the report “chasing the tide and consumer insight under the rising tide” report, which helps the brand to provide a more comprehensive fashion market penetration strategy from the perspective of the consumption circle, consumption scene, demand and marketing methods.

Alimama insight found that the surging tide market presents three truths:

Truth 1. New trend following forces of generation Z

Generation Z has become the main driving force behind the booming trend market, accounting for nearly 30% of the consumption contribution, with a growth rate of more than 400%. It is a new trend chasing force that can not be missed by brands.

Truth 2. Sinking market grows more rapidly

Ali’s mother’s insight shows: the year-on-year growth rate of trend consumption in the first and second tier cities is more than 300%. What is shocking is that the sinking market has more potential to catch up with the tide. The growth rate of trend consumption in the third and sixth tier cities is as high as 570%.

Truth 3. When the tide of the minority breaks out, everything can be united

Another significant feature of the trend market is that the outbreak of the small crowd trend brings more cross-border opportunities and imagination space. From handmade, GAODA to the new emerging blind box, from fashion to minority clothing, fashion consumption continues to expand. Ali’s mother found that Lolita clothing grew by more than 150% year-on-year in 2019, while that of Hanfu was up to 370%.

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