Marketing technical report in 2019 From Walker Sands
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The following is the Marketing technical report in 2019 From Walker Sands recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
Walker sands released “marketing technology report in 2019”.
In the past year, there have been many events that have a significant impact on marketing, such as the implementation of gdpr, the shift from independence to integration of video and social media, the launch of igtv by instagram, the rise of tiktok, and the investment of Facebook and Youtube in streaming media channels.
These major initiatives in the field of marketing technology make those enterprises relying on marketing technology suppliers to implement marketing, sales and advertising at a loss.
Last year’s report highlighted how marketers can stay innovative in their marketing technology solutions, while this year’s report provides a trend analysis to fully understand marketers’ perspectives on how they plan to move forward in an increasingly technology dependent industry.
Some trends remain, for example, growing budgets and increasing enthusiasm to invest in marketing technology solutions to solve marketing challenges. However, marketers have also come up with new insights, such as the increasing dependence on advertising technology, the application of mobile video, and the view on gdpr.
The main findings are as follows:
As budgets grow, marketers have focused on the right technology, not more. 75% of respondents believe that the investment in marketing technology is appropriate.
Advertising technology is becoming more and more popular, making it the most commonly used marketing technology. 54% of respondents put advertising technology into their marketing strategy.
Many marketers feel ill prepared for the next wave of data privacy. More than a quarter of marketers (27%) have not changed the way they work.
More and more mobile devices promote the use of social media and video. 52% of respondents said customers could access all or most of the content on their mobile phone
In the marketing industry, buzzwords abound, but that doesn’t mean they’re all worth investing in. 40% of respondents believe AI will continue to be popular, although only 32% of marketers currently use AI or plan to invest in it.
Instead of disappearing, marketers’ fear of unemployment has increased. Forty two percent of respondents were worried about unemployment, compared with 39 percent last year.
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