Marketers underestimate users’ concerns about privacy From MMA Global

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There are many concerns about how Apple’s privacy policy amendment will affect mobile marketing, but marketers may not fully understand this amendment.

Appsflyer and MMA global recently surveyed more than 150 mobile marketing professionals and conducted a combined analysis with a survey of 1500 consumers in February.

One of the main differences focuses on the actual impact of online privacy issues on consumer behavior. Although only 16% of marketers think it has a great or great impact on their behavior, 44% of consumers say it has an impact on their behavior.

Since Apple’s new policy requires applications to obtain permission to track users in the app and on the website, the two groups of respondents obviously have different views on how many people will agree with tracking.

When asked about the possibility of allowing tracking, 73% of consumers said they were unlikely or very unlikely to choose to join. However, 60% of marketers believe that consumers are to some extent or very unlikely to agree to be tracked.

The survey also pointed out that marketers may be unprepared for the new regulations to take effect. In March this year, 23% of marketing professionals said they were not familiar with or at all familiar with the privacy changes announced by apple.

Overall, 42% of marketers believe that these changes will have a negative impact on the industry, but only 20% of respondents believe that this will have a negative impact on their company.

More reading: airship: one year after the implementation of gdpr, the number of mobile phone notifications has increased to 36 times. Smarterhq: privacy and personalization foursquare: location data in the marketing life cycle Ipsos: 87% of smart device users are worried that personal information is used in unknown ways Gallup: 52% of American smart phone users check their mobile phones several times an hour XAD: 2014 mobile tourist consumption survey report (download attached) Forrester: marketing executives are missing the opportunity of mobile marketing. Regalix: only 51% of B2B marketers around the world say that enterprises invest in mobile marketing. Trend Micro: how social networks lead to the theft of your account. Usamp: men are more willing to share personal information on social networks. Morning consult: 55% of Americans think they can access their personal mobile phone only with a search warrant. Datagrail: the survey shows that Consumers are increasingly interested in exercising their right to privacy. Privacy paradox: changes in customer behavior and attitudes report Posterous: social networks and privacy research 2020 convenience curve report: privacy and convenience paradox

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