Global advertising revenue increased by 22% in 2021 From Magnaglobal

The following is the Global advertising revenue increased by 22% in 2021 From Magnaglobal recommended by recordtrend.com. And this article belongs to the classification: MagnaGlobal, network marketing.

1. Following a 2.5% decline in 2020, the advertising revenue of global media owners increased by 22% in 2021, reaching an all-time high of $710 billion. Advertisers spent an additional $126 billion on 2020 figures. The global market is currently 19% higher than the level before the outbreak of COVID-19, and will continue to grow steadily in 2022 (12%).

2. Revenue from traditional forms of advertising (television, radio, ooh, printing, film) increased by $21 billion (+ 9%) to $268 billion.

3. Digital advertising sales (search, social networking, video, banners, digital audio) increased by 105 billion US dollars (+ 31%), reaching 442 billion US dollars; Figures currently account for 62% of total global advertising sales.

4. Advertising growth benefited from a strong economic recovery (global GDP growth of 5.9%) and personal consumption.

5. The growth of digital media consumption and the explosive growth of the scale and depth of e-commerce have prompted big brands, especially small enterprises, to increase digital marketing activities and increase the use of social and search advertising.

6. All major vertical industries have increased advertising spending this year

7. Advertising spending in all 70 advertising markets monitored by Magna is growing, and advertising spending in 68 of the 70 markets has increased to double digits.

8, looking forward to 2022, the supply chain problem will slow down. COVID-19 variants may still inhibit the growth of a few markets, but the growth factors are strong enough.

9. In this environment, the global market will grow by 12% to US $795 billion.

10. In 2021, the U.S. advertising market increased by 25% to $284 billion, the expenditure on pure digital advertising increased by 37%, and the advertising sales of traditional media owners increased by 8%.

Read more: magnaglobal: global advertising revenue decreased by 7% in 2020. Magnaglobal: US advertising sales growth or slowed to 1.8% in 2011. Patents: Disney Facebook advertising spending increased by 2000% year-on-year in the first half of 2020. Conductor: advertising strategy, technology Spending and success GroupM: in 2020, American advertisers reported that emarketer: in 2020, American B2B network advertising spending will exceed US $8.1 billion. Dentsu aegis network: global advertising spending will increase by 3.9% in 2020. Emarketer: in 2019, Asia Pacific advertising spending will exceed US $234.3 billion. Emarketer: in 2019, UK advertising spending will increase by 6.2% zenith: in 2019, global advertising spending will increase by 4.7% Meeting: it is expected that the UK advertising expenditure in Q3 will decrease by 39% in 2020. Magna: the advertising revenue in the Asia Pacific region will reach US $175 billion in 2021, with a year-on-year increase of 8.1% binary fountain: covid-19, resulting in a 38.5% reduction in medical marketing expenditure. Trustradius: covid-19 leads to a sharp reduction in B2B technology expenditure. B2B advertising under the influence of mediaradar: covid-19

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