74% of consumers around the world have changed their shopping habits due to the new crown From Nelson

The following is the 74% of consumers around the world have changed their shopping habits due to the new crown From Nelson recommended by recordtrend.com. And this article belongs to the classification: Nielsen, original, Consumer research.

According to Nielsen 2022 consumer online survey, 74% of global respondents believe that their priorities and resulting shopping habits have been affected by the new crown to some extent. Among them, 30% of respondents believe that their priorities are completely different from 2019.

Confidence was cautiously restored by vaccination support

Globally, 47% of consumers believe they will be cautious if Xinguan continues to affect their country in the next 12 months. 33% of respondents will be more vigilant. Even if the positive rate remains low, they will continue to take preventive measures and avoid some environments; Only 16% of respondents will continue to live without worrying about the new crown.

82% of vaccinated respondents were cautious, compared with 66% of unvaccinated respondents. 26% of unvaccinated consumers will not worry about the new crown, compared with 14% of vaccinated consumers.

CPG is in a favorable position due to home consumption

56% of households worldwide said they spent more per week than six months ago.

Consistent theme

When analyzing the most important things for consumers in 2022, people focus on their physical and mental health and no longer give priority to travel and outdoor activities.

Purchase preferences have changed since 2019

Identifying changing priorities is critical for businesses. In addition, manufacturers and retailers must ensure that their product portfolio can adapt to the changing environment of consumers and provide products they can afford.

Agility will become critical in 2022

If consumers with different mindsets go to the world, there may be continuous behavioral polarization or subversion in the future. Employment interruption, supply chain interruption and different degrees of recovery, there are many signals to remind us that we may not see the last turning point of the new crown. More reading: Roth: 32% of millennials prefer online shopping millennials: Reshaping travel and shopping habits Nielsen: 2017 global Q2 consumer confidence report Nielsen: millennials in the United States have used more smartphones than traditional TVs (with report) First insight: 2021 consumer spending report Nielsen: the survey shows that female mobile game players are more addicted than men Nielsen: the survey shows that the 10 commodity electronic products most vulnerable to the influence of the internet account for 81%. Nielsen: the study confirms that the amount of twitter information is significantly related to ratings. JD & Nielsen: 2017 Internet sports consumer behavior report Nielsen: the survey shows that 70% of 35 year olds Nielsen: Internet audience report in the first quarter of 2018 Nielsen: 60% of consumers using the Internet prefer to buy new products with familiar brands Nielsen: Z generation sports fans report Nielsen: China FMCG to volcano video in the first quarter of 2020 Nielsen: 2019 new line consumer market crowd insight report (attached)

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