39% of adults in American TV households watch videos on TV through Internet devices every day From LGR
The following is the 39% of adults in American TV households watch videos on TV through Internet devices every day From LGR recommended by recordtrend.com. And this article belongs to the classification: Internet TV, User Research.
According to the survey results of Leichtman research group (LGR), an analysis company, 82% of American TV households have at least one connected TV device, including connected smart TV, independent streaming media devices (such as roku, Amazon fire TV stick or STB, chromecast or Apple TV), connected video game system and Blu ray player. By contrast, 80% of them will have at least one connected TV device in 2020, 74% in 2019, 65% in 2016 and 30% in 2011.
Overall, 39% of adults in American TV homes watch videos on TV through Internet devices every day, compared with 40% in 2020, 31% in 2019, 19% in 2016 and 3% in 2011. Young people are most likely to use connected TV devices. Of all 18-34 year olds, 54% watch videos on TV every day through Internet connected devices, compared with 43% of 35-54 year olds and 22% of people over 55 years old.
The findings are based on a survey of 2000 TV households in the United States and are part of a new LRG study, “connected TV in 2021.”. This is LRG’s 18th annual study of American television.
Other findings include:
Among adults with pay TV services, 35% watch video through Internet connected TV devices every day, compared with 50% of non pay TV users
At least 60% of adults watch video weekly through Internet connected TV devices, 59% in 2020, 52% in 2019, 40% in 2016 and 10% in 2011
55% of TV households have at least one independent streaming device – up from 49% in 2019, 33% in 2016 and 3% in 2011
About 43% of all U.S. home owned TVs are connected smart TVs – up from 32% in 2019, 19% in 2016 and 7% in 2014
In 2021, the average cost of buying a new TV was about $530, compared with about $795 in 2016
If you can choose the screen, 78% of people prefer to watch videos on TV, 11% prefer to watch videos on computers, 8% prefer to watch videos on smartphones, and 3% prefer to watch videos on tablets
“Novel coronavirus pneumonia last year, the use of connected TV equipment has stabilized in the past year,” Bruce Lechtman, President and chief analyst of Leichtman Research Group, suggested (Bruce Leichtman). Still, 39% of adults watch video on TV every day through Internet connected devices, and 60% watch it at least once a week. At present, more than 80% of TV households in the United States have at least one connected TV device, and each connected TV household has an average of 4.1 devices. “
Source: Advanced Television ABC: Apple TV online 30 days watching live users account for 20% LRG: 38% of American families have Internet TV equipment Nielsen: 2014 China Internet TV audience research report before audience returns to TV screen Bi: why do people not want to pay for TV program channels? Adobe: data shows that IOS application has become the main entrance for us users to watch Internet TV TDG: research shows that the penetration rate of Internet TV in the United States is as high as 60%. LETV: LETV obtained an investment of 130 million yuan from Foxconn, with an estimated value of 650 million yuan. Ecological chain of 2012 smart social TV platform NDP: Q2 in 2012, 40% of China’s TVs were shipped, and digital TV research is the pioneer and martyr of Ott TV with networking function Data shows that 1 / 3 of TV will be connected to the Internet DisplaySearch: it is estimated that the Internet TV shipment will reach 119 million in 2014 ovum: Asians prefer to watch Internet TV DisplaySearch: it is estimated that the Internet TV shipment will exceed 123 million in 2014
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