In the first quarter of 2022, China’s printing peripheral market shipped 3.959 million units, a year-on-year decrease of 13.7% From IDC

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According to IDC’s latest quarterly tracking report on China’s printing peripheral market (the first quarter of 2022), in the first quarter of 2022, China’s printing peripheral market shipped 3.959 million units, a year-on-year decrease of 13.7%. Among them, the shipment of inkjet printers was 1.596 million units, a year-on-year decrease of 10.8%; The shipment of laser printers was 1.93 million units, a year-on-year decrease of 14.0%; The shipment of stylus printers was 433000 units, a year-on-year decrease of 22.0%.

Since the middle of March this year, epidemics have occurred in many places. Shanghai and Shenzhen, which have been seriously affected by this round of epidemic, are the core cities in the Yangtze River Delta and the Pearl River Delta, and important hubs for China’s internal and external circulation. Shanghai and Shenzhen are even more important manufacturing cities, including many mainstream printer manufacturers and upstream supply chain enterprises. The epidemic not only covers a wide range, but also has an important impact on logistics. If the suspension time caused by this epidemic is too long, it will have a serious impact: first, the survival of many small and micro manufacturing enterprises and other small and medium-sized enterprises will be seriously threatened; Second, it will weaken China’s advantages in the global supply chain. In addition, the purchase demand of all walks of life affected by the epidemic has also been restrained. IDC believes that both supply and demand sides of the printer market were blocked in the first quarter, and the whole 2022 may not be optimistic.

The epidemic has caused problems in the supply of inkjet printers, but it will drive the recovery of the consumer market

In the first quarter, the scale of inkjet market declined significantly year-on-year. The main reasons for this phenomenon are:

In mid March, an epidemic broke out in Shandong, causing major problems in the supply of some manufacturers;

The epidemic has caused poor logistics and prolonged product arrival period, which has also affected the overall market scale to a certain extent;

In the first two months of this year, the overall epidemic situation in China was well controlled, production and life were normalized, consumer market demand fell, and product prices rose. The sales performance of products was lower than that of the same period last year.

In April, the epidemic became more widespread and serious. Major ink warehouse product manufacturers suffered heavy losses, which will affect the overall performance of inkjet printers in the second quarter.

At the same time, affected by the epidemic, the demand for home office and online learning surges, and the demand of the household consumer market will pick up again. However, the recovery of the consumer market may become slow after the outbreak. The employment and unemployment pressure brought about by the epidemic will weaken the consumption potential and willingness. Manufacturers should consider this factor when making production and sales plans.

A4 format laser printers are also suffering from supply shortages

In the first quarter, there was also a shortage of A4 format printers. First, the epidemic situation in Southeast Asian countries still affects the production of some laser printer manufacturers; Secondly, considering the shortage of chips and parts, several mainstream models of some manufacturers announced to stop production, which also had an impact on the A4 format laser printer market; Third, the domestic epidemic in mid March had a great impact on some mainstream laser printer manufacturers. Although the production of products is still ensured under the epidemic situation, the logistics stagnation makes the products unable to be transported out in time. IDC data shows that the A4 format laser printer decreased by 12.8% year-on-year. Preparing for repeated epidemics and responding rationally to fluctuations in market demand will be the main theme of 2022.

The supply of A3 format laser recombiner is in short supply and the demand is declining, with a year-on-year decrease of 23.9%

In the first quarter, the year-on-year decline of A3 format laser recombiner was serious. First, the current insufficient supply of chips and parts has affected the production and supply of A3 format laser laminating machine, especially the medium and low speed products; Second, in the first quarter, the PMI of large and medium-sized enterprises continued to decline, the production and operation activities of enterprises slowed down, the prosperity level continued to fall, and the demand for A3 format laser recombiners also declined; Third, at present, the epidemic prevention is in a stalemate. The government has invested a lot of money in epidemic prevention and further reduced the procurement of hardware equipment. In addition, with the increase of users’ demand for color printing, color laser machines can contribute more profit growth, and manufacturers will allocate more limited resources to the production of color machines. Therefore, the decrease of 12.0% for color machine is much smaller than that of 27.4% for black-and-white machine.

The production and demand at both ends decreased synchronously, making the needle punching market worse

In the first quarter, the downward pressure on the economy increased, and the rising costs squeezed the middle and lower reaches of the manufacturing and service industries, increasing the plight of small and medium-sized enterprises. At the same time, recent international geopolitical conflicts have intensified, some enterprises’ export orders have been reduced or cancelled, and their production activities and market demand have weakened. Secondly, the acceleration of the digitalization process caused by the epidemic has also impacted on the demand for needle punching equipment. In addition, the epidemic not only affected the production and operation activities of manufacturers, but also had a great impact on upstream suppliers. The needle printing market is also facing the problem of supply shortage. This led to a year-on-year decrease of 22.0% in the needle printing market in the first quarter.

Renmengxue, senior analyst of IDC China printing, imaging and document solution research department, believes that the biggest influencing factor in 2022 is the sudden severe epidemic. The epidemic has affected the production and operation of all walks of life, and restrained the supply and demand of the printer market. We believe that the market supply of printers will recover well in a short time after the outbreak. However, the recovery of “disappeared” market demand during the epidemic will be slow. First, the government and enterprises will reduce the replacement frequency of hardware equipment in the environment of repeated epidemics and economic downturn; Secondly, the epidemic has also accelerated the process of digital transformation, further reducing the use and dependence of paper output and printing equipment. Manufacturers should be prepared for the surge of market supply after the outbreak, and make reasonable production and sales plans. More reading: IDC: in the first quarter of 2021, China’s printing peripheral market shipped 4.579 million units, a year-on-year increase of 25.3% IDC: in the fourth quarter of 2020, China’s printing peripheral market shipped 5.463 million units, a year-on-year increase of 13.2% IDC: in the second quarter of 2021, China’s printing peripheral market shipped 4.794 million units, a year-on-year decrease of 11.9% IDC: in the fourth quarter of 2020, China’s printing peripheral market shipped 5.463 million units, a year-on-year increase of 13.2% IDC: Q1 China 2020 The printing peripheral market shipped 3.653 million units, a year-on-year decrease of 1.9% IDC: in the fourth quarter of 2021, China’s printing peripheral market shipped 4.942 million units, a year-on-year decrease of 10.3% IDC: in the second quarter of 2021, China’s printing peripheral market shipped 4.794 million units, a year-on-year decrease of 11.9% IDC: in the second quarter of 2021, the global smartphone shipment was 313million units, an increase of 13.2% IDC: in the first quarter of 2021, the overall PC market shipped 11.77 million units, a significant increase year-on-year 49.7% long IDC: Q4 2019 global enterprise external OEM storage system spending $7.9 billion idc& Huawei: 2021 full flash data center white paper (with download) IDC: in 2021, the global shipment of traditional personal computers reached 349million units, a year-on-year increase of 14.8% IDC: in the first quarter of 2022, the global PC shipment reached 80.5 million units, a year-on-year decrease of 5.1% IDC: top ten forecasts of China’s PC market in 2019 IDC: in 2020, Q1, the global Ethernet switch market revenue was $6.16 billion, a year-on-year decrease of 8.9%

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