In the first half of 2021, the shipment volume of China’s wireless Bluetooth headset market was 53.74 million units, with a year-on-year increase of 26.8% From IDC

The following is the In the first half of 2021, the shipment volume of China’s wireless Bluetooth headset market was 53.74 million units, with a year-on-year increase of 26.8% From IDC recommended by recordtrend.com. And this article belongs to the classification: IDC.

According to IDC’s quarterly tracking report on China’s wireless headset market, the second quarter of 2021, the shipment volume of China’s wireless Bluetooth headset market in the first half of 2021 was 53.74 million units, a year-on-year increase of 26.8%. Manufacturers actively participate in the expansion of EARWEAR business, the demand driven by new functions and new forms, and the gradual decline of prices, so as to jointly promote the rapid development of the market.

The growth rate of true wireless headset leads the overall Bluetooth headset market, with a shipment of 36.25 million units in the first half of 2021, a year-on-year increase of 32.1%. The popularization of active noise reduction function to entry-level products has further stimulated the market demand.

The neck wearing Bluetooth headset market shipped 11.89 million units in the first half of 2021, a year-on-year increase of 12.2%. Among them, collar products developed particularly rapidly with the growth of demand for sports scenes, with a year-on-year growth rate of 24.5%.

The market of Bluetooth headsets shipped 5.14 million units in the first half of 2021, with a year-on-year increase of 24.6%. The entry of mobile phone manufacturers has formed a certain competitive pressure on traditional audio manufacturers in the high-end market. The market of Bluetooth headset shows a polarization trend, and the entry-level market is mainly dominated by local audio manufacturers.

IDC predicts that China’s Bluetooth headset market will present the following three characteristics in the future:

1、 The competition pattern has entered a reshuffle period

Following the rapid development of local audio manufacturers represented by walkers, mobile phone manufacturers, especially domestic manufacturers dominated by Android camp, have gradually made efforts to focus on the layout of Bluetooth headsets, especially true wireless services, and have opened a diversified layout to provide more choices for the market and users. With the advantages of brand, channel and terminal integration experience, mobile phone manufacturers have broad development space in the Bluetooth headset track, which will also accelerate the pattern change of the Bluetooth headset market.

2、 New functions such as active noise reduction significantly stimulate demand

With the gradual decline of price, the active noise reduction function is rapidly popularized in the real wireless headset market. In the first half of 2021, the shipments of products with active noise reduction function in China’s real wireless headset market accounted for nearly 34%. The decentralization of this function to the entry-level market has further driven the market demand for true wireless headphones. In the future, new functions will mainly focus on sound quality experience, such as hi res certification, spatial audio and other functions and technologies, which may stimulate more consumer demand. In addition, some manufacturers began to layout hearing aid technologies and functions, which is expected to further expand the use of Bluetooth headsets in scenes and people.

3、 The past two years will be an important window for the growth of Bluetooth headset market

IDC predicts that in 2021, the shipment volume of China’s Bluetooth headset market will be 120 million, with a year-on-year increase of 26%. In the past two years, driven by the key layout of manufacturers, the decline of prices and new functions and forms, Bluetooth headsets will maintain a relatively rapid growth. With the increasing popularity of Bluetooth headsets, it is expected that the proportion of shipments of Bluetooth headsets and smartphones will reach 1:2 from 2024 to 2025, and then the growth rate of Bluetooth headset market will gradually stabilize.

Pan Xuefei, senior research manager of IDC China, believes that the Bluetooth headset market is an upgraded product transformed from wired headset, and the real wireless headset is based on the experience evolution of Bluetooth headset. On the premise that mobile phone manufacturers have not been equipped with Bluetooth headsets in a wide range with smart phones, the past two years will be an important window for the popularity growth of Bluetooth headset market. In the long run, the experiential consumer demand driven by new technology functions will be an important driving force for the sustainable growth of the market.

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