Paid membership From Decoding new retail trends

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The following is the Paid membership From Decoding new retail trends recommended by recordtrend.com. And this article belongs to the classification: Brokerage Report, Consumer research.

The essential feature of retail paid membership system is secondary payment. Consumers not only need to buy goods or services, but also need to pay for their membership. Under the digital product payment system, service industry payment system and consumer gathering platform payment system, the membership and consumption behavior are overlapped, and there is no need to pay twice. Therefore, it should be noted that the retail paid membership system is discussed in this paper.

The development of domestic retail paid membership system is slow. (1) Most of the foreign retail enterprises withdraw because of “acclimatization”. Most of the foreign-funded paid membership enterprises that initially entered China have already withdrawn. At present, Wal Mart Sam’s club and Amazon Prime members are still in the Chinese market; (2) e-commerce is the main pioneer of domestic paid membership system. In 2015, JD launched plus members, becoming the first domestic e-commerce enterprise with paying members, followed by Suning e-commerce and vipshop; (3) the payment member system of physical retail enterprises was promoted slowly. In August 2015, Wumart’s Shangjia member store opened and failed one year later. In November 2015, Yonghui supermarket opened its first member store in Shanghai, which is the only successful enterprise in the first batch of water testing and paying membership system. In September 2016, Zhengda membership warehouse supermarket was opened, and in May 2018, it was integrated by Bu Fenglian. After 2017, Yintai, convenience bee and good neighbor launched paid member stores respectively.

Retail growth slowed down, online shopping dividends declined, and China’s retail market entered the stage of quality improvement. With the slowdown of macroeconomic growth and the growth of disposable income of residents, the growth of China’s retail industry has slowed down simultaneously. From January to October of 2018, the total retail sales of consumer goods were 30.98 trillion, with a year-on-year growth rate of 9.20%, and a year-on-year decrease of 1.1 percentage points. In 2017, the scale of online shopping was 7.18 trillion, with a year-on-year growth rate of 34.74%, and a year-on-year decrease of 4.45 percentage points.

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