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Google users search “hot word list” in 2021

The following is the Google users search “hot word list” in 2021 recommended by recordtrend.com. And this article belongs to the classification: Industry information.

In the past year, what issues did Internet users all over the world care about most? What do they search online? Yesterday, Google released the 2021 user search theme report, which summarized the search hotspots of billions of users and sorted out a “hot search list”.

2021 is about to pass. In nearly a year, what do small partners around the world search on the Internet?

Yesterday, Google released the topic list report of search content in 2021, which summarizes the popular search contents and topics of billions of users in the past year.

Google’s report counts hot search terms by world / country or region. In addition to the comprehensive results, it also includes hot search words under major theme categories such as news, characters, sports, games and movies. Each list lists the words with the largest increase in search volume this year compared with the previous year.

At present, the data in this list covers nearly 70 countries and regions in the world.

The new crown is popular. You’d better watch sports at home

First, look at the global comprehensive results. In 2021, popular words such as new crown vaccine, squid game, America’s cup, Europe’s cup and NBA were most concerned by Google users all over the world. Top in the comprehensive search ranking.

From the comprehensive search list, in addition to caring about their own health (new crown vaccine), the most concerned topic of the world’s people is still sports.

Among the top 10 comprehensive hot words in the search, 7 are related to sports events.

The top two hot words are neither the Olympic Games, nor the world cup or the European Cup, but the two cricket games of India.

In terms of country specific heat, the search heat of the two competitions mainly came from India, Nepal and Western Asia. (color depth indicates search heat)

It seems that India not only has many people and great power, but also the concentration of Internet users’ attention is amazing. Cricket may become the first sport in the world!

Let’s take a look at the NBA. The distribution of search popularity around the world is relatively scattered.

News hot search: new crown vaccine, dog coin, Afghanistan, etc

In terms of news search hot words, the list changed slightly. The hot words on the list included Afghanistan, new crown vaccine, COVID-19, dog currency, AMC stock and so on.

In 2021, the new crown continued to rage around the world, and the search fever of “new crown vaccine” and “COVID-19” remained high.

The inclusion of “Afghanistan” obviously has a lot to do with the end of the 20-year occupation of Afghanistan by the U.S. military and the haste and chaos of troop withdrawal.

The reason why “AMC shares” and “GME shares” are listed on the list is directly related to the event of “retail investors against Wall Street” launched on reddit, a well-known foreign forum.

At that time, online users and retail investors on reddit concentrated on buying the shares of the two companies, making their prices soar to an all-time high. Success has cost Wall Street giants a lot of money in their short selling plans.

The popularity of “Dog Coin” should be related to Musk’s strong advocacy. He repeatedly expressed his support for dog coin on twitter, and the price of dog coin once soared more than 100 times.

“Squid game” reached the top, and the audience still likes to watch “superheroes”

In terms of sports figures, famous athletes such as Tiger Woods and Simone Byers are on the list, but the reason for being on the list may have more to do with the emergencies they encounter.

In February, woods, a famous golfer nicknamed “tiger”, suffered a car accident, resulting in multiple injuries to his legs and comminuted fractures to his ankles, and was directly facing retirement.

In August, Simone Byers, a famous American gymnast, suddenly withdrew from the Tokyo Olympic Games on the grounds of “poor mental health”, which triggered a heated debate in public opinion.

In terms of film and television dramas, marvel films such as eternal family and black widow, as well as Netflix hit squid game, ranked among the top.

In addition, the pandemic of the new crown in 2020 and the accompanying isolation and flow control measures have suffocated people all over the world.

In its report, Google said that compared with the level before the pandemic, the global search volume of “where can I travel” in 2021 was three times higher than last year.

In addition to the annual summary, Google also subdivides the search hot words by month, which are often directly related to the hot events of the month.

For example, in January, a rally of trump supporters turned into riots and rushed into the Capitol. “Capitol building” became a hot search term in the United States in January.

In February, Texas suffered a devastating winter storm. That month, the news search heat about the storm and the disaster in Texas increased significantly.

In August, US troops withdrew from Afghanistan and an earthquake occurred in Haiti. Subsequently, “how to help Afghanistan” and “how to help Haiti” were listed on the hot search list of the United States in August.

Throughout the year, Google’s search popularity for some issues of continuous concern, such as climate change, sustainable development and Suez Canal, reached an all-time high in 2021.

reference material:

https://trends.google.com/trends/yis/2021/US/

https://www.zdnet.com/article/dmx-covid-19-vaccine-meghan-markle-squid-game-and-lil-nas-x-top-google-list-of-most-searched-topics-in-2021/

https://blog.google/products/search/counting-down-2021-21-search-trends/

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